Marco Steinhart

Director Business Development & Expansion, Paulaner Franchise & Consulting GmbH

Munich, Bavaria, Germany

About

I am an expert in the field of international restaurant development and hospitality management consulting based in Munich. I‘ve been working in the hospitality industry for over 30 years, managing jobs and leading projects in EMEA, CIS, APAC and the USA. I love dealing with all hospitality business related topics - from the idea to the opening and beyond.

Experience

  • Paulaner Brauerei Gruppe GmbH & Co. KGaA (Full-time · 14 yrs 6 mos)
    • Director Business Development & Expansion (Paulaner Franchise & Consulting GmbH)
      Oct 2025 - Present · 9 mos

      Driving the international growth of Bavarian beer-oriented Paulaner gastronomy concepts. Responsible for franchise and consulting development, strategic partnerships, and market expansion. Passionate about creating authentic hospitality experiences and scaling successful concepts worldwide.

    • Director Product & Project Development (Paulaner Franchise & Consulting GmbH)
      Sep 2017 - Oct 2025 · 8 yrs 2 mos

      Responsible for planning, organizing, leading, and overseeing the development of a scalable and standardized franchise restaurant concept. Lead worldwide restaurant development and business consulting projects. As the department head, I managed a team across five key areas: interior design & facility planning; food & beverage development; corporate design, brand & communication; supply chain management and business consulting.

    • Director Hospitality Development & Consulting (Paulaner Brauerei GmbH & Co. KG aA)
      Jan 2015 - Aug 2017 · 2 yrs 8 mos

      Managed Paulaner Brewery Group‘s hospitality development and consulting, leading an in-house team across 3 key areas: franchise restaurants; individual restaurants and on-premise marketing. Created a standardized franchise model for the brand Paulaner, offered tailored solutions for different locations, supported all associated brewery and client projects, and enhanced the brands presentation in on-premise venues.

  • Managing Director (Staff Leasing for the Catering Industry) at manus Gastronomie GmbH & Co. KG
    May 2007 - Dec 2011 · 4 yrs 8 mos

    Managed a Munich-based personnel leasing firm, directing a team of dedicated waitstaff for beer halls, restaurants, and gardens. Oversaw 80+ full-time employees during peak periods, servicing renowned beer-focused catering establishments in Munich.

  • General Manager Wirthaus am Bavariapark at Edith-Haberland-Wagner-Stiftung
    Apr 2011 - Jul 2011 · 4 mos

    Managed operations on an interim basis for a beer garden with around 1,500 seats, a restaurant seating approximately 70, a banquet hall accommodating up to 300 guests, and a bar with about 100 seats.

  • Consultant (Hospitality Industry) at HOGA GmbH
    Jul 2004 - Feb 2006 · 1 yr 8 mos

    Provided business consulting services for a range of hotels and restaurants across Germany, with a particular emphasis on Bavaria. Delivered comprehensive solutions tailored to their specific needs.

  • Consultant (Hospitality Industry) at TREUGAST Solutions Group
    Oct 2003 - Jun 2004 · 9 mos

    Consulted for various hotels and restaurants across Germany, providing comprehensive business solutions.