Greater Munich Metropolitan Area
>> TV and online media professional offering profound content production background and comprehensive management experience in handling complex editorial and branded entertainment projects with multiple stakeholders. Skilled project and team lead allocating most promising resources & talents to reach strategic goals not only effectively, but also most efficiently. #empower2create<<
Strategic partner management of top German speaking YouTube creators & CEE-based traditional media partners
• Setup and management of international sales and branded entertainment unit • Key account management for international clients and multi-territory influencer campaigns • Main point of contact for international sales offices in GSA, UK and US • Deal negotiation for international branded entertainment productions to be distributed on client channel platforms or owned and operated social media channels • Scouting supervision, principle point of contact and project contract negotiation lead for top-tier European social influencers • Development of multi-territory influencer projects with a strong focus on UK, Spain, Italy, France and Germany
EDITORIAL & COMMERCIAL CONTENT DEVELOPMENT & PRODUCTION • Management and coordination of production and branded entertainment units • Budget and sales revenue responsibility concerning serial live stream productions, YouTube original channels and branded content partnerships incl. effective KPI reporting • Development of innovative online programming focusing on YouTube creators, social influencers and matching brand integration opportunities http://www.slideshare.net/juzzie/best-of-branded-content-marketing-2015-germany-austria-and-switzerland-edited-by-sandra-freisingerheinl
CONTENT DEVELOPMENT & PRODUCTION ONLINE • Development, planning, production, and publication of target group relevant web-only shows to be distributed on company-owned video platforms such as MyVideo and content related YouTube channels • Focus on interactive live streams with high reach web stars and top50 German YouTube talents such as Gronkh, Sarazar, Albertoson, Simon Desue, PietSmiet, CommanderKrieger, LeFloid, DebitorLP, lookslikeLink and MissesVlog. • Professional guidance of production crews and external service providers as Exec. Producer of the related shows
BRANDED ENTERTAINMENT & SPECIAL AD SALES TV • Product placement sales for all TV platforms of ProSiebenSat1 Media AG • Creative communications and project management lead between agencies, clients, editorial departments and production companies to ensure legally sound integrations of products and brands into shows of ProSiebenSat.1 Media AG • Focus on original fiction and entertainment shows
CONTENT DEVELOPMENT ONLINE • Conception of web-based series and transmedia narratives as member of UFA Lab, the internal new media think tank • Story development and treatment co-writing of „OFFlife“ (2010), a web-based series released on 3min.de, an online video platform owned and operated by Deutsche Telekom AG
CONTENT DEVELOPMENT TV & ONLINE • Consulting the development producers during conception of online formats, TV shows, and feature films as well as crossmedia projects and branded entertainment productions • Concept development of social responsibility platform „duhastdiemacht.de“, an initiative to motivate teenagers disenchanted by politics to become politically more active