Marco Hornung

About

Experience

• Head of CRM & Marketing Applications at REHAU Global Business Services
  Nov 2024 - Present · 1 yr 9 mos

  Leading CRM and Marketing Applications Team; Manage and develop IT landscape and processes;

• Senior Product Owner Marketing Automation at REHAU Building Solutions Deutschland
  Aug 2022 - Nov 2024 · 2 yrs 4 mos

  Establish Marketing Automation processes amongst digital tools landscape; Implementation of lead scoring and lead management for CRM and E-Commerce platforms.

• Uponor (Haßfurt, Bayern, Deutschland)
  • Manager Website and Mobile App Development
    Jul 2019 - Jul 2022 · 3 yrs 1 mo

    Product Owner Websites Responsible for website development and performance Experienced in Search /SERP optimization, SEO/SEA, CI/UX design, Google Analytics, Cookie consent management (CMP), GTM, marketing automation Product Owner Mobile Apps Responsible for mobile presence and app infrastructure Ownership of Developer store and Uponor PRO App as flagship app Product Owner LMS (Learning Management Systems) Development of concept and platform for customer training covering eLearning modules, webinars, livestreams. Lead creation and nurturing via integration to CRM Salesforce

  • Manager Digital Marketing, BLD Europe
    Apr 2016 - Jun 2019 · 3 yrs 3 mos

    Digital lead and campaign management via websites, app and newsletters (marketing automation) Development of Uponor PRO app as flagship app Integration with CRM system into customer journeys

  • Manager Customer Loyalty, Marketing BLD Europe
    Feb 2011 - Mar 2016 · 5 yrs 2 mos

    Conception and development of European customer loyalty program Uponor & More Roll-out to 23 European countries Integration to CRM MS Dynamics Marketing campaigns print and digital

• Area Manager at ALDI SÜD
  Oct 2001 - Apr 2002 · 7 mos

  Regional sales manager, responsible for up to 10 stores and their employees