Düsseldorf, North Rhine-Westphalia, Germany
I am a senior Product & Fashion Leader with over 25 years of experience in the fashion industry, driving product strategy, collection development, go-to-market and commercial performance across international markets. What defines my work is the ability to connect brand identity, product clarity, material and quality standards with clear commercial logic. I translate brand DNA, consumer insight and market dynamics into collections that are aesthetically relevant, commercially strong and true to the brand. My background spans Head of Product, Product Director and Category Management responsibilities across menswear, lifestyle, sportswear and international apparel markets, with responsibility for significant multi-million-euro collection volumes. Over the years, this has translated into a strong track record in developing assortment architectures and pricing strategies, creating channel-specific assortment logics for wholesale, retail, D2C and e-commerce, improving sell-through and reducing complexity across product organisations. Leadership, for me, means creating clarity, ownership and momentum across creative and commercial functions — always with a strong connection to the product, the consumer and the brand. I believe strong brands are built through product clarity, consistent execution and a deep understanding of what consumers truly value.
Full responsibility for end-to-end product strategy, collection development and commercial performance for the Menswear division across EMEA. Lead and develop a cross-functional product organization of 30+ FTEs across Product Management, Design, Technical Development, Buying and Production Planning. Key achievements: – Transformed brand positioning from a category-driven specialist into a multi-category lifestyle offering – Reduced collection complexity, improving efficiency, focus and overall commercial performance – Built and scaled new product capabilities across key categories (knitwear, jersey, shirts) – Restructured and onboarded an international supplier base, improving quality, flexibility and scalability – Led transition to a fully FOB-based sourcing model, increasing transparency and operational efficiency Define and execute collection architecture, including assortment strategy, pricing, product mix and SMU development, while driving forecasting accuracy, margin performance and style efficiency. Collaborate closely with Marketing, B2B-Sales and D2C/Retail-channels to ensure strong market alignment and sustainable commercial success.
Owned product strategy and commercial performance across multiple private label categories and partner brands. Led Design, Product Management and Merchandising teams Defined assortment strategies, pricing architecture and collection frameworks Managed buying and merchandising of private labels and international brands Drove KPI-based performance management across product categories Ensured alignment between product, retail, sourcing and marketing functions
Led strategic development of product processes across all apparel divisions. Introduced forecasting and consumer testing frameworks to improve product relevance Owned seasonal product development processes across all categories Supported implementation of vertical product development structures Led cross-functional planning processes alignment
Full responsibility for Men’s Casual collection across international markets. Led Design and Product Management teams Defined collection strategy, pricing and product architecture Managed performance across multiple international markets Drove alignment across Sales, Sourcing, Production and Marketing
Led end-to-end product lifecycle for Global markets Managed assortment planning, pricing and margin development Coordinated global sourcing and supplier relationships
Led product teams across Men’s and Women’s Denim Defined global product strategy and collection direction
Developed global product briefs across regions and channels
Owned assortment, pricing and supplier strategy across multiple European markets Managed key international brands and vendor relationships