Milan, Lombardy, Italy
Experienced Director Of Operations, Product Management and Innovation with a demonstrated history of success in the market research industry. Strategic thinking and problem solving attitude, VOC translated into solutions. Skilled in Marketing Management, Business Planning, Sales, Retail, and Customer Relationship Management (CRM). Strong business development professional with a Laurea focused in Marketing, Communication from Master in Marketing and Communication - Publitalia.
Lead the Operations and Product Management teams along the whole production cycle to deliver value to customers in market measurement solutions through innovation, cost management, flexibility and delivery excellence.
Lead a team of experts, developers and consultants to drive design, development, maintenance, improvement and delivery of products and solution in Technology, Analytics, Data Management and Visualization areas.
Lead and develop local business unit, driving revenue and EBIT growth in Technology Solutions – i.e. Sales Force Applications, In-Store Execution Management Software; Field Mobile Applications; Business Intelligence Web Solutions; Technology Consulting on large Data Integration and Visualization Projects. International and Local Client Management.
Client Relationship, Account Management and Business Development responsibility on Sales, Marketing and Retailing Projects across different Industries (CPG, Petrol, Healthcare, Retail)
- Purchase, stock and inventories supervision, sales co-ordination, account management for major customers, price policy definition - Definition, planning, execution and post-evaluation of below-the-line campaigns and internet marketing initiatives in partnership with main national websites (IOL, Virgilio, Giallo, Kataweb et al.) - Concept, building supervision and maintenance of customer databases and Customer Relationship Management activities (e.g. customer clusterization and targeting, customer value definition, e-mail mktg)
-Concept, development, carrying out and evaluation of Category Management projects and Customer Specific Marketing activities together with major Retailers -Project design and implementation of Sales Information System for Salesforce -Trainer for salesforce on Assortment Selection and Suggestions, Space Allocation, Category Management -Italian Team Leader in international cross-brand web projects