Zürich Metropolitan Area
Commercial leader with 20 years MedTech experience driving revenue growth and market expansion across EMEA and Global markets. Proven track record in P&L management, scaling organizations, launching new businesses and delivering exceptional performance through strategic execution and cross-functional leadership. I've built commercial operations from zero to multi-million revenue, scaled sales & marketing organizations driving double-digit growth, and led complex transformations across diverse markets. I balance global strategy with local market needs while maintaining strong customer focus throughout all initiatives. I excel at resolving complex commercial challenges, breaking them into clear, executable strategies that teams can implement with confidence. My approach combines analytical thinking with strong people development. I build commercial capabilities while delivering results, coaching teams to higher performance. With deep MedTech expertise from upstream product management to downstream execution across Orthopedics, Dental, and Vascular Interventions, I navigate changing market dynamics to improve patient outcomes and create sustainable value for all stakeholders.
Offering strategic & hands-on support to MedTech & Healthcare companies and professionals to drive growth and scale business across EMEA and Global market. I bring leadership, strategic guidance, and agile project management to drive fast implementation and deliver measurable impact. Key areas of focus: • Sales, Marketing, Commercial Strategy & Execution • Omnichannel and Commercial Excellence Implementation • Digital Transformation & Hybrid Sales Enablement • Organizational Transformation, Change Management, Mentoring & Coaching
- Go-to-Market model innovation: Led strategic Omnichannel Commercial Transformation, enhancing customer engagement across multiple channels to accelerate growth and market share gain. - Inside Sales Reps Team Creation: designed and scaled the new Inside Sales Reps function, hiring top talents and establishing commercial excellence to enable team performance. - Digital Solutions Implementation & Analytics: Guided the development and integration of digital and analytics solutions (customer portal, lead scoring engine, CRM process & dashboard) to improve sales & marketing alignment and lead management effectiveness.
- Marketing Strategy & Commercial Operations: Orchestrated impactful marketing strategies, driving consistent YoY business growth across all brands and customers' segments. Managed P&L and operational excellence. - Marketing Leadership & Team Development: Led the marketing department and championed omni-channel initiatives and customer engagement. Built and empowered the team, creating a highly engaged, high-performing organization. - Operational Excellence & Commercial Impact: Ensured seamless collaboration between sales and marketing, sales effectiveness, and clear business metrics - Section Manager at ITI (International Team for Implantology): Contributed to ITI’s growth, managing strategy, budgets, governance, and impactful initiatives.
- Strategic leadership & Sales Growth Catalyst: Guided the commercial strategy for capital equipment business across Europe. Ensured seamless operations and contributed to solid YoY sales growth through business planning, co-travels, and performance reviews. - Operational Excellence & Global Collaboration: Led governance, sales excellence programs, and problem-solving initiatives across the region. Provided commercial and portfolio development inputs, fostering new opportunities for the global team. - Go-to-Market Expertise: Defined the go-to-market model and commercial strategy for the newly-acquired ortho business. Designed team structures and implemented strategic plans
- Led the EMEA go-to-market design and roll-out of the new “Digital Solutions” franchise (capital equipment and custom implants), from leading the business case, to setting-up and implementing the sales and support teams - Managed the launch and life cycle of the “Digital Solutions” product portfolio, acting as the single-point-of-contact for countries, HQ, suppliers and partners, overseeing all Sales, Marketing, Operations and After-Sales Support matters
- Responsible for global marketing of selected Vascular Intervention products and owned the expertise in the highly regulated Drug Eluting devices market, including approval process, market access and reimbursement policies - Drove product development, branding and commercialization strategy working closely with the technical team and the local commercial organizations through the entire product life cycle. Coordinated multi-department activities including R&D, Regulatory and Medical Affairs, Operations and IP