Greater Barcelona Metropolitan Area
Product Manager with engineering background. Above all I like to solve problems at scale, eventually with simple solutions, ask questions, lead and ensure value, viability and teams focus on large initiatives or product portfolios.
• Delivered one of Spain's most impactful LLM deployments in a consumer app: AI-assisted listing creation used across >M+ uploads per month. +10% conversion rate, with proved increased visibility of listings, time-to-list reduction of 24% and with >85% NPS user support. Recognised as a critical industry innovation. • Led Product for a 73-person cross-functional tribe generating (43% of company total gross margin). Unified product and commercial under a single strategy. Tribe engagement score rose from 46 to 73. • Drove supply and monetisation across verticals: achieved #1 position in Spanish market car supply and double digit growth in B2C partnerships revenue including motors and consumer goods.
I taught Digital Product Lifecycle (I and II) in the Master in Digital Product Management.
Acting as a head of product for a tribe responsible of enhancing last-mile logistics through data-driven and machine learning powered products and services. Ensuring efficient supply-demand levels for superior service quality and engagement of our workforce.
Headed 4 squads aimed to customer acquisition, retention and product customisation, supporting International market expansion teams. Managed responsibilities for Customer Retention, Activation, and Referral, along with two Tech Marketing teams dedicated to SEO/organic growth, Paid acquisition channels, and market-specific product customizations. • Definition of the product’s vision and key strategic pillars for the growth teams. • Teams delivered remarkable successful experiments and results, including double digit >20% improvements in cookie acceptance, over the budget market launches as Finland as well market fit goals as delivering referral features in new markets. • Defined prioritization principles for investment areas across various markets, coordinating with key stakeholders from different company divisions
Product head of Car rental and ground transportation business unit. • Achieved all time bookings record for the business unit. • Transition product team to a newly established team in China while ensuring culture and best operational practices were transferred and maintained. Achieved • Received 2020 CEO Award along the business unit team. • Participated in definition and execution of the company covid reaction strategy. • Sustained recovery of the business to pr-covid numbers. • Dealt with covid in the travel industry :-) look no more as proof of resiliency.
Led product strategy and delivery for 7 engineering teams, including E-mail marketing, Globalisation and Localisation, Experimentation and the Price Alerts product. Managed a 5-strong PM team. Contributed to Product Leadership team meetings and meetings with Exec stakeholders. Defined whole tribe OKRs, success metrics and managed alignment with other tribes on cross-tribe products and dependencies. • Deployed projects and experiments that increased key company’s metric. Skyscanner’s most impactful experiment on that metric for the previous 4 years. • Achieved sustained two digit WoW growth on e-mail marketing traffic and new subscriber acquisi- tion. • Implemented an internal experimentation platform to support culture settings experiments. • Identified gaps in the localisation team, lead hiring and overhauled the internal employee localisation competency framework.
Led product strategy and delivery for 4 engineering teams, with responsibilities including App growth, Paid media and E-mail marketing teams. Defined product strategy and goals for goal teams. • Delivered new strategy for company global marketing tech stack. • Delivered a 6 month long GDPR compliance program.