New York, New York, United States
I am a brand builder and growth marketing innovator, an AI expert, and a proven CMO who blends the precision of performance marketing with the power of brand storytelling. With deep B2C and B2B marketing expertise, I’ve built category-leading brands, scaled high-growth businesses, and fostered cultures of creativity, trust, and impact. My ability to align data-driven growth strategies with emotionally resonant messaging drives measurable marketing results, revenue, and lasting brand equity. What I Do: I help businesses grow by building brands that people love, use, and share. I influence outcomes like efficient user growth, consumer engagement, and revenue by combining scalable full-funnel Paid, Owned, and Earned marketing tactics with authentic, defendable brand strategies. I balance emotional storytelling with data analytics and AI tools to deliver compelling, measurable campaigns that generate efficient ROI. Experience That Sets Me Apart: - Leadership across Fintech, Healthtech, Edtech, B2C, and B2B brands, including Betterment, Clarity Money, HotJobs, Yahoo!, and Hearst Corporation. - Strategic guidance for high-growth startups and VC-backed ventures like Lemonade, WeWork, N26, AdoreMe, Ellevest, and General Assembly. - Creative and strategic leadership forged at award-winning global agencies like BBH and Chiat/Day, shaping campaigns for Absolut Vodka, Reebok, and ESPN. The Hybrid Advantage: I bridge performance marketing and brand building, delivering efficient, data-driven, measurable results while cultivating emotional connections through authentic storytelling. This dual expertise enables me to design full-funnel, trackable marketing programs that deliver immediate KPI growth and build enduring brand value. Future-Focused Leadership: I balance tried-and-true Marketing and Advertising tactics with AI, LLMs, and advanced analytics to optimize messaging, acquisition, and performance. From traditional channels like TV, outdoor, and audio to cutting-edge AI, performance digital ecosystems, streaming, and podcasts, as well as SEO, UX, Research, Content, PR, and Strategy, I integrate modern AI tools and legacy approaches to maximize impact. Leadership That Builds Cultures of Excellence: At my core, I’m a builder, not just of brands and businesses but also of teams. By fostering cultures of trust, collaboration, and creativity, I empower people and teams to thrive and deliver their best work. My leadership style combines strong EQ with a results-oriented mindset, ensuring success for the individual, team, and organization.
At Vention, we deliver Engineering Peace of Mind. Vention is an industry-leading global software development partner to 500+ fast-growing companies and disruptive startups worldwide. Headquartered in New York with 20+ offices and 3,000+ developers globally that deliver high-ROI, high-performing products that our clients and their end users love. Vention is an engineering powerhouse and recognized business partner to companies like AWS, Google, and Microsoft and helps scale from Series A to unicorn status — contributing to $13B+ in acquisitions and 20+ IPOs. For over 20 years, our developers bring extensive experience in AI/ML, application development, cloud, data analytics, DevOps, IoT, mobile, web, and more to deliver high ROI and performing products. Vention (iTechArt) has been ranked consecutively as a fast-growing company by the Inc. 5000 since 2018, Financial Times since 2021, and many more.
I work with founders, management teams, and marketers at start-ups, and VC funded growth-stage companies like General Assembly, AdoreMe, WinIt, Flatiron / WeWork, Givz, N26, Knox, BankNovo, Localize, Simplist, Lemonade, Betterment, and more as a CMO/Consultant/or Advisor to build category-leading brands, generate awareness, and efficiently scale new user growth. I author defendable strategic brand positioning, authentic brand stories, and compelling messaging that shapes offline and online DTC and B2B advertising and performance branding that works. Help companies get to the next level in national brand awareness, category leadership, new user growth, and increased engagement leading to incremental revenue, increased valuations, and efficient scale through a mix of proven Paid, Owned, and Earned marketing tactics. Recent projects: • Betterment - VC funded DTC - Exec team, branding, messaging, growth tactics • Simplist - VC funded - Exec team, brand • Lemonade - VC funded DTC - Exec team, messaging, growth tactics • Localize - VC funded DTC - Exec team, brand, messaging, growth tactics, U.S. launch • N26 - VC funded DTC - Exec team, brand, messaging, growth tactics, U.S. launch • Flatiron School / WeWork - Work with Management team on brand and growth strategy • Adore Me - VC funded DTC - Work with Management team, brand positioning, messaging • ClarityMoney - VC funded - Work with Founder and as marketing lead, brand, acquisition, launch • Ellevest - Interim CMO - VC funded - Work with Founder, Management team, refine brand, acquisition • General Assembly - Interim CMO - Management team, stabilize team, brand positioning, messaging, paid acquisition • CI&T - B2B The Refinery Instructor - Branding and growth marketing at accelerator focused on female-led companies Please see more at MakeAuthentic.com
Seed Round Raised - Matrix Partners Automated and fractional real estate investment portfolios that allow you to take withdrawals. Work with Founder to position, develop, and scale the brand, craft the message, and grow customers and revenue.
Series B Raised - $90M Stripes, Valar, Crosslink capital, Rainfall Ventures, BoxGroup Powerfully simple and flexible business checking and financial platform built from the ground up for small businesses. Free, award-winning, secure, and easy-to-use to give a business edge so you can build on your brave with Novo. It’s a brave Novo world. Work with management, marketing, and across the company to position, develop, and scale the brand, craft the message, and grow customers, engagaement, and revenue.
VC funded Sell more, by doing good. Convert discounts to donations and engage your customers like never before. Work with Founder to position, develop, and scale the brand.