Gdansk Metropolitan Area
- Digital native with an interdisciplinary, lean and ux approach to find holistic solutions - Very strong working results with last employers - Interculturally very experienced with the ability to work on my own and as part of a team - Ability to work with quality and quantity targets and in a fast paced environment - Excellent communication, research and analytical skills WORKING EXPERIENCE more than 20 years working experience – mostly in Media, Marketing, Product Management, Public Relations, Sales & Advertising LANGUAGES - German (native) - Polish (native) - English (full working proficiency) - Spanish (limited working proficiency) - Czech (limited working proficiency) EDUCATION - Master of Arts / MA in Media & Culture Management - Master of Science / MSc in Politics - Professional Diploma in Journalism PROJECT / POCESSS MANAGEMENT - Logical Framework Approach (LFA) - Goal-Oriented Project Planning (GOPP/ZOPP) - Prince2 MarTECH & AdTECH / DIGITAL MARKETING / DIGITAL ADVERTISING - UX Design (UX-PM, Level 1) - Storytelling - Design Thinking - Marketing Compliance - Web Publishing - In-App Advertising (eBanking/M-Banking) - Adobe Analytics - Adobe Campaign (AEM) - Tableau, MS Power BI - Testing (A/B, A/A, A/A/B) - 3rd party tags / trackers (Sizmek/MediaMind, DoubleClick, Flashtalking, Tradedoubler, Gemius / VAST, VPAID) - Basic skills in Programmatic Advertising - Advertising certificates (Bing Ads Accredited Professional, DoubleClick Studio QA Certified, Google AdWords Certified, Google Analytics Certified)
- Working on a broad range of content marketing, digital marketing and marketing automation projects - Producing and trafficking email marketing campaigns (newsletters, outbound mailings) with a monthly target audience of up to 500k, some of them were award winning campaigns - A/B Testing, Monitoring and analysing marketing statistics in Adobe AEM and Analytics - Leading the swift from print to digital - Managing content marketing production with external and internal stakeholders - Writing and producing content for multiple mediums for lead generation campaigns, social engagement and brand awareness - Publishing on ubs.com (AEM)
- Building and developing relationship with key clients and suppliers - Developing a strong strategic relationship with national and university libraries worldwide - Leading and executing new acquisitions - Managing email marketing campaigns - Supervising the production of publicity brochures, catalogues and other marketing material - Managing different sales and marketing channels
- Managing DoubleClick ad campaigns for high profile clients on YouTube - Trafficking and implementing ads on YouTube with around 100 Million impressions per month - Primary point of contact for media managers, media planers, creative agencies and media agencies - Managing YouTube ad campaigns & projects (rich media, mobile, video) - Identifying and managing rich media campaign risks - Quality control of rich media ads - Reporting and analysis of ad campaigns - Targeting, ad reservation and sales support - Mentoring new hires - Providing theoretical and practical training to new hires - Last employee rating: „overpassed all expectations”
- Managing a portfolio of high profile corporate clients (B2B) - Managing global money transfers (SEPA, SWIFT, ACH, CHEQUES, ONLINE BANKING) - Investigating payment and processing errors, wrong value dates and amounts and lost payments - Supporting clients in regards to online banking, multibanking, cash-pooling and cash-reports - Providing clients with MIS/scorecards - Co-ordinating, monitoring and controlling special transactions (high volume payments, M&A, taxes) - Identifying and escalating issues of concern for AML, CTF, sanctions violations and criminal activities - Ensuring adherence to all KYC regulations - Last employee rating: „Consistently Strong”
- Ensuring that existing data quality on Google Maps is improved and expanded as required - Gathering and critically evaluating information from multiple sources - Performing data analysis and reporting - both recurring and ad hoc reporting - Evaluating the accuracy of data using Google maps policy and Google compliance regulations - Developing data models to support decision making and process improvements - Project management - Content management