Miami-Fort Lauderdale Area
Inspirational business leader with 25+ years of success in scaling sales revenue, driving digital and cloud adoption, and executing scalable go-to-market strategies across North America, Latin America, and Europe. Fosters a culture of experimentation within teams to promote innovation and improve business outcomes. With a very positive mindset, excited to drive the team to embrace the possibilities of AI. Known for delivering ambitious results, streamlining operations, and transforming partner ecosystems into strategic drivers of growth and innovation. A dedicated mother of two fun teenagers, committed to leaving the world a better place than I found it.
Created and scaled AWS's Partner Sales organization across Latin America, growing from 5 to 50 Partner Sales Managers and achieving $1B in annual partner revenue. Orchestrated the growth of AWS's partners through strategic collaboration with Global System Integrators (GSIs), Independent Software Vendors (ISVs), regional and local partners. Designed and executed comprehensive co-sell strategies, making Latin America the region with the highest partner attach at AWS. Led transformational coverage model changes across Enterprise and SMB segments, optimizing both greenfield and engaged motions while successfully implementing vertical-specific go-to-market strategies. Pioneered the adoption of GenAI-first mentality across the LATAM Partner Sales organization, driving a cultural shift toward intelligent automation and AI-driven solutions. Spearheaded initiatives to enhance team productivity through AI capabilities, enabling coverage expansion while redirecting team focus to strategic, high-value activities. Led organization-wide Hackathon to accelerate AI adoption and innovation, resulting in automated solutions for routine tasks and improved operational efficiency in preparation for 2026 strategic objectives.
Responsible for creating the Partner Experience framework in Latin America, orchestrating Partner journey from recruiting to recognition, end to end. Created and hired a multidisciplinary team responsible for each stage of the journey, including recruiting, onboarding, enablement, funding programs, specialization programs, sales engagement and communications.
Spearheaded the Partner Enablement and Readiness strategy for Latin America, managing a network of 7,000+ partners. Successfully transformed a fragmented enablement structure into a streamlined, cross-functional centralized model, improving governance and operational efficiency. Orchestrated comprehensive training programs reaching over 30,000 participants from 1,300+ unique partners annually. Led strategic initiatives to evolve partners from product-focused to solution-oriented sellers, emphasizing customer business outcomes. Implemented branded training consolidation initiatives, establishing best practices and eliminating redundancies across the organization. Enhanced partner profitability through increased adoption of Cisco's programs and promotions, while significantly improving partner experience through simplified processes and increased visibility of enablement resources.
Developed and implemented comprehensive enablement programs for Systems Engineer community, covering technology, product design, competitive analysis, and demo capabilities across Avaya’s portfolio. Spearheaded partner enablement for the Aura architecture and applications, ensuring technical proficiency across the channel network. Delivered training for the advanced applications portfolio, including one-X family, messaging, and conferencing products. Led program execution and training initiatives across Canada, Caribbean, and Latin America.
Led the development and deployment of Avaya's On Demand solutions portfolio, following strategic relocation to Miami. Architected and executed Hosted Solutions Go-to-Market strategy, focusing on scaling Avaya's business with Service Providers across Caribbean and Latin American regions. Orchestrated complete offer readiness across multiple countries, managing comprehensive aspects including pricing strategies, financial modeling, asset management, supplier relations, and back-office systems integration. Established and maintained key performance metrics, reporting systems, and forecasting models to drive business growth. Provided technical leadership for applications portfolio deployment, including one-X family integration and conferencing solutions.
Served technical lead for Telecom Italia Global Account, leveraging expertise in Service Providers and strategic relationships with Avaya's product teams in USA and Israel. Architected and implemented US$15M ATM project, successfully connecting over 150 remote call center sites via ATM backbone. Designed and led implementation of Telecom Italia's Disaster Recovery/Business Continuity project, generating US$20M in revenue over three years. Doubled down account revenue within three years, establishing it as Avaya's largest international telco customer