Luca Marchetti

CRM Manager | System Owner | AI & Strategy | System Integration | BPM and Orchestration

Greater Milan Metropolitan Area

About

πŸ§‘β€πŸ’» System Owner, System Integration engineer, IT & Digital Solutions Consultant. πŸ‘¨πŸΌβ€πŸŽ“ Master of Science in Management Engineering at Politecnico di Milano. Stream: Digital Business & Market Innovation. πŸ€– Strong orientation toward the world of digital technology and innovation that guided the choice of the studies and current work. Analytical mindset and problem solving typical of engineering acquired during the academic path. Strong interest for entrepreneurship both corporate and individual level, which topics have been deepened at the Entrepreneurship Club of Politecnico di Milano and in the Master thesis. πŸ“±The development of web and mobile applications and the study of AI e Machine Learning have been some of the most important interests deepened even outside the Academic world.

Experience

  • EOLO (Full-time Β· 2 yrs 8 mos)
    • Customer Engagement Engineering - CRM Manager
      Jul 2025 - Present Β· 1 yr

    • Customer Engagement Engineering - CRM Coordinator
      May 2024 - Jul 2025 Β· 1 yr 3 mos

      Responsible for Eolo's CRM Business Unit within Customer Engagement Engineering. Key Responsibilities: - Orchestrating CRM-related projects, coordinating cross-functional teams and suppliers. - Designing scalable technical solutions and integrating CRM with enterprise IT systems. - Developing and maintaining detailed project plans and technical documentation. - Driving CRM evolution by scouting and implementing cutting-edge technologies. Key Achievements/Projects: - Enhanced lead management through advanced CTI integration, boosting sales efficiency. - Launched WhatsApp as a sales channel, improving customer reach and engagement. - Streamlined partner management workflows - Optimized onboarding and post-sales processes Technologies & Tools: Odoo, PostgresDB, MySQL, Azure, Google Cloud, Python, PowerBI

    • Cloud Application Engineering - CRM expert
      Nov 2023 - Apr 2024 Β· 6 mos

  • Oracle CRM Functional Consultant at Reply
    May 2021 - Nov 2023 Β· 2 yrs 7 mos

    Business Unit: CX & Data 2023/07 - Banca Sella Leasing: Data model and Development of CRM, Rest API and SOAP Intrgration, custom functionality implemented with groovy scripting, Data Migration. Project Manager. 2022/07 - Aeroporti di Roma: Solution Design for the new cloud system developed with Oracle APEX. System integration with external environment, SOAP & REST API INTEGRATION, SQL Developer and Database Development. Javascript and PL/SQL scripting. Project Manager, Team Leader. 2021/09 - 2022/07 Vertiv EMEA sales cloud: implementation of OSC system, BI implementation, Data Migration from legacy system, ETL, AMS technical support (1st and 2nd lvl), Groovy scripting. Functional Analyst, Data Analyst, Technical Analyst. 2022 - Dussmann Services: BI CR implementation on OSC system. Functional Analyst. 2021/05 - 2021/08: Edilizia Acrobatica OSC implementation project: System setup, Oracle CX mobile implementation. Functional Analyst.

  • Junior Business Developer at Elmec Informatica
    Mar 2021 - May 2021 Β· 3 mos

    Junior Business Developer in Pre-Sales Business Unit for Elmec managed services.

  • Member at Entrepreneurship Club Polimi
    Jan 2020 - Jan 2021 Β· 1 yr 1 mo