São Paulo, São Paulo, Brazil
Senior executive with over 30 years of experience in large corporations from FMCG and retail segments. Since 2007 acting in executive leadership positions – CEO, President, General Manager, Marketing and Sales Director, New Business Director. Successful career, having led the structuring and startup of operations in a highly complex environment, implementing turnarounds, managing operations in a 360º perspective, orchestrating the areas of Commercial, Marketing, Strategy, Innovation and Digital Transformation, in addition to all support areas. Deep knowledge of consumer dynamics, culture, operations and business in Brazil and Latin America. Inspirational and challenging leader with a track record of sustainable and accelerated growth and profitability. Visionary management style with strong capacity for team and people capacitation and engagement. Reference in personal relationship with business owners, investors, celebrities, opinion leaders, using this networking and interpersonal skills to create business opportunities. Member of YPO Brazil, since 2016 | Member of Fundação Dom Cabral- CEO Legacy, since 2018 | President of the Ethics Council of ABEVD (Brazilian Association of Direct Selling Companies), 2017-18 | Board Member in various companies | Co-founder of the "Appost" App, with over 150,000 users Speaker in Symposiums, Lectures and Workshops in the topic of an overcoming life "From School Scholarship to President of Multinational". Fluent in Portuguese, English and Spanish.
· Mission to lead startup and growth of the brand in Brazil. · Integrated leadership of the Marketing, Sales, Operations, Innovation, Financial, Administrative, People, IT and Legal areas; full P&L accountability for the subsidiary. · Definition of market entry strategy, positioning, sales force, product portfolio, pricing, market communication, awareness actions, brand development, digital ecosystem, influencers and celebrities. · Reporting to the International CEO (based in Turkey); team of 30 professionals, 6 Directors.
· Advisory and consulting services in strategic projects for investors and consumer goods companies located in Dubai, USA and Brazil. · Market analysis, competitive environment, brand positioning, product portfolio, business plan, feasibility, GTM, alternatives for competitive advantage, generation of social impact.
· Leadership of Marketing, Sales, Sales Planning, Innovation, Operations, Partnerships, People, SSC with areas of Finance, Administrative, IT and Legal areas. · P&L responsibility of the operation; definition of the corporate strategy, growth model, investment plan. · Objective of the position: to create and manage a NewCo under the direct sales model, combining the entrance in new markets, segments, categories, and products. · Reporting to the CEO, to shareholders and to the board of directors; managing a team 90 professionals, being 5 Directors.
· Leadership in the startup of the brand in Brazil and further in Argentina, creating bases for expansion in the LATAM region. · Management of Marketing, Sales, Operations, Innovation, Customer Service, Finance, Administrative, People, Legal and IT area. · Full P&L responsibility of the subsidiaries; analysis of financial, operational, commercial and marketing statements. · Definition of corporate strategy, brand development, distribution model, growth pillars, annual plan, rolling forecast, investments, opex, organizational structure, people management and engagement, alignment with global guidelines. · Member of the Executive Committee of the region; Interaction with peers in other subsidiaries to share best practices. · Business Spokesman of the company in the interactions of operations, business channels; relationship with KOL, influencers and celebrities. · Reporting to the CEO LATAM (USA); managing a team of 300 employees, of which 4 Directors.