Marcel Madarevic

CEO & Co-Founder at On.Chained | Institutional credit infrastructure for real-world assets

Hong Kong, Hong Kong SAR

About

Experience

  • Chief Executive Officer & Co-Founder at On.Chained
    Jun 2024 - Present · 2 yrs 1 mo

    On.Chained is institutional credit infrastructure for real-world assets. We turn idle, audited physical collateral, gold, copper, inventory, into working capital without forcing a sale. Think Stripe or Guidewire for secured credit: regulated lending that settles on-chain, with per-loan risk isolation and enforcement built into the rails. As CEO & Co-Founder, I lead strategy, capital, and partnerships and I designed the execution model the platform runs on. We're moving from architecture to live transactions: first proofs of concept with family-office and institutional capital against audited real-world collateral. Tokenization solved issuance. It hasn't solved leverage discipline. That's the gap we close.

  • Online Business Consultant at Digitale Safari
    Jun 2023 - Present · 3 yrs 1 mo

    Digitale Safari is a leading platform for creatives and coaches. I work as a consultant, supporting other coaches and creatives in building their online presence, attracting clients, and expanding their impact. Over time, I’ve helped hundreds of coaches turn their expertise into a scalable digital brand.

  • Senior Online Marketing Manager at ifb - Institut zur Fortbildung von Betriebsräten KG
    Jan 2018 - Jun 2023 · 5 yrs 6 mos

    ifb is the leading platform for works council education in Germany. I worked as the product owner for the company’s website. During that time, a full website relaunch was successfully completed—including user experience, visual design, technical architecture, and content strategy.

  • Strategic Planning at SPORT1 GmbH
    Sep 2016 - Dec 2017 · 1 yr 4 mos

    Sport1 is one of Germany’s leading sports media brands. I worked as a strategic planner, developing creative media and content marketing concepts tailored to client needs. I also led the in-house agency unit “360° Solutions,” where I was responsible for strategic planning, concept development, and the use of digital technologies across a wide range of B2B campaigns.

  • Digital & Value Proposition / Product Management at Telefónica
    Sep 2015 - Aug 2016 · 1 yr

    Telefónica is one of the world’s largest telecom providers. I contributed to the development of an internal sales app, focusing on UX/UI and usability to improve daily workflows. In addition, I provided customer support for a softphone solution, ensuring smooth onboarding and handling technical inquiries.