Marcello Milani

Chief Executive Officer at AMSA SpA - A2A Group

Milan, Lombardy, Italy

About

I am a senior director with extensive experience in the Telecom and Utility industry, currently holding the role of CEO at AMSA Spa, member of the board in some Companies of the A2A Group and member of "Consiglio Direttivo" of Assoambiente (www.assoambiente.org) AMSA, fully owned by A2A Group, provides high quality waste management services to the Municipality of Milan and other municipalities. As CEO, I led a comprehensive Company turn around and digitalization program in 2023 and won the international bid for a new 7+2 years Contract with the Municipality of Milan in March 2024. I previously held the position of Marketing Director in Fastweb Spa, responsible for Customer Experience, Product portfolio, Sales channel strategy/compensation and Web Sales, achieving a significant growth of the customer base while at the same time strengthening margins and cash flow in spite of a very competitive environment. I have a deep knowledge of financial and controlling processes since I was Planning & Control Director in Fastweb Spa and in ASM Brescia (afterwards merged with AEM and renamed A2A). I held this position during the IPO and the first Eurobond emission of the Company, playing an active role in both projects and relevant roadshows. I was responsible for restructuring of the Controlling department, focusing on KPI identification, business reporting and implementation of collection processes. I was also responsible for Investor Relations in ASM Brescia, after the IPO. Previously I was a consultant in McKinsey & Co., involved in several projects of business growth, organization and new business development in the utility industry. I hold a Master of Science degree in Electronic Engineering from the Politecnico of Milan.

Experience

  • A2A (8 yrs 5 mos)
    • Chief Executive Officer at AMSA SpA - A2A Group
      Aug 2020 - Present · 5 yrs 11 mos

    • Chairman at Aprica SpA - A2A Group
      Jul 2019 - Mar 2021 · 1 yr 9 mos

    • Managing Director at AMSA SpA - A2A Group
      Jul 2019 - Aug 2020 · 1 yr 2 mos

      AMSA SpA provides waste collection services to Milan and several municipalities in the hinterland, serving more than 2M inhabitants. The Company has a turnover of ca. 350MEUR and 3,200+ employees.

  • Director of Customer Experience at lastminute.com group
    Mar 2016 - Jan 2018 · 1 yr 11 mos

    Heading up newly set up Customer Experience team at Lastminute.com group, aimed at supporting the transition from a booking centric company to a customer centric company Role includes: - Scouting and implementation of a CRM, to support Customer Operations in managing more effective customer processes in a digital multichannel environment, with a 360° customer view - Definition and implementation of customer selfservice capabilities, leveraging all digital channels - Using Customer Surveys (e.g. Net Promoter Score monitoring and Voice of the Customer feedback) to provide actionable insights to company departments for the improvement of Customer Journeys

  • Management Consultant at Freelance
    Apr 2015 - Mar 2016 · 1 yr

    Clients served and collaborations: - Lastminute.com Group (www.lastminute.com), OnLine Travel Agency - PlanBe (www.planbe-global.com), consulting firm - VAM Investments (www.vaminvestments.com), private equity company - CHILI S.p.A. (www.chili-tv.it), leading Italian portal for video streaming - Boardwalk (www.boardwalk.it), consulting firm specialized in SME sector

  • Fastweb (10 yrs 7 mos)
    • Marketing Director
      Dec 2010 - Mar 2015 · 4 yrs 4 mos

      Marketing Director, Business Unit Consumer (families and micro-business) Main responsibilities: - Design of product and services for families and microbusiness - Definition of pricing, commissioning e go to market - Definition of Marketing policies for the Customer Base (upselling, prevention, retention, customer relationship) - Web portals strategy and implementation (customer experience, webmarketing, webcare) Main achievements: - Customer Base growth from 2011 to 2014 (1,4M to 1,8M) in a very competitive environment. - Consumer EBITDA growth from 190M€ a 220M€. Consumer cash flow growth (EBITDA-CAPEX) from 94M€ to 119M€.

    • Head of Service Development and Planning
      May 2007 - Dec 2010 · 3 yrs 8 mos

      Main responsibilities - Product/services development - Definition of Sales channel compensation - Planning and Control of BU activities (Sales, Activations, Retention/Upselling, Customer Care), building and monitoring BU budget

    • Planning & Control Director
      Sep 2004 - May 2007 · 2 yrs 9 mos

      Planning & Control Director, reporting to Company CFO Main responsibilities - Company Budgeting/Forecasting - Company Reporting - Investments analysis - Product portfolio profitability analysis - Support to Strategic planning for the preparation of the Industrial plan

  • Planning & Control and Investor Relations Director at ASM Brescia SpA
    Jan 2002 - Sep 2004 · 2 yrs 9 mos

    Planning & Control Director Main responsibilities: - Definition of the Industrial Plan - Evaluation of new initiatives (e.g.: investments in new power plants/networks, investment in refurbishing of existing plants and networks) - Budgeting/forecasting & management reporting - Company reporting for the investors and the stock exchange - Investor relations management (e.g. periodic calls/meeting with financial analysts) Special projects: - Redesign of planning/control/budgeting and reporting processes - Listing on Milan Stock exchange, including roadshow - Rating for the Eurobond emission (500M€), including roadshow