Marcello Fenwick

Flagship Boutique Manager @ OMEGA SA | Enhancing Luxury Customer Experience

Dubai, United Arab Emirates

About

PROFILE Luxury retail leader with 14+ years of progressive experience, advancing from Sales Associate to Store Manager within Omega’s flagship boutiques. Proven track record of achieving sales growth, driving operational excellence, and leading high-performing teams. Skilled in clienteling, CRM, and engaging high-net-worth individuals to maximize brand loyalty and revenue. KEY ACHIEVEMENTS - Consistently achieved 5% YoY sales growth as Store Manager at Dubai Mall flagship. - Increased average transaction value by 10% through upselling, cross-selling, and coaching initiatives. - Led and developed a team of 15 staff, with 5+ promoted into leadership roles. - Expanded VIP/HNWI client base by 25%, generating 30% of boutique revenue. - Improved inventory accuracy to 98% by implementing new stock control processes. - Awarded Best Store Manager (2018) and led Best Team of the Year (2019, 2022, 2023, 2024).

Experience

  • Senior Boutique Manager - OMEGA - Dubai Mall at Rivoli Group
    Jan 2026 - Present · 6 mos

    • Oversaw multimillion-dirham flagship operations with 10 staff, ensuring sales, clienteling, and operational excellence. • Consistently exceeded sales targets, achieving 5% YoY growth and increasing ATV by 10%. • Expanded VIP/HNWI client base by 25% through CRM driven engagement and boutique events, contributing 30% of store revenue. • Implemented training, coaching, and succession planning, promoting 5+ associates into leadership roles. • Improved inventory accuracy to 98% via new stock control processes, reducing shrinkage.

  • Rivoli Group (Dubai, United Arab Emirates · On-site)
    • Store Supervisor
      Jan 2018 - Dec 2019 · 2 yrs

      • Supervised daily boutique operations, achieving 15% YoY sales growth and ensuring luxury brand standards. • Mentored and coached junior staff to strengthen sales performance and client satisfaction. • Supported stock management, visual merchandising, and compliance with operational standards.

    • Senior Sales Associate
      Jan 2013 - Dec 2017 · 5 yrs

      • Ranked among the top 5 performers, exceeding sales targets by 15%. • Developed strong relationships with HNWIs, driving repeat business and referrals. • Supported new staff onboarding and provided product training.

    • Sales Associate
      Aug 2010 - Dec 2012 · 2 yrs 5 mos

      • Delivered exceptional service, consistently meeting and exceeding sales KPIs. • Recognized as a top performer for outstanding customer engagement and product expertise.

  • Business Development, focusing on the Retail & Hospitality Industries at CSS Corp
    Dec 2008 - Jul 2010 · 1 yr 8 mos

    Responsible for bringing in new business. Areas of interest/expertise would include Consumer and Technical support, Software testing practices, Infrastructure management services. Co-ordinating with enterprises to partner for onshore/outsourcing/offshoring possibilities in these areas respectively. Would be able to sit and analyze in depth the requirements of an enterprise pertaining to these 3 areas and offer the best solution.

  • Technical Support at Actinic Software Pvt Ltd
    Apr 2007 - Feb 2008 · 11 mos

    Worked with Actinic, UK's largest supplier of eCommerce solutions to SME's to provide Technical support for their eCommerce customers.

  • Operations - Team Leader at Infotronics Pvt Ltd
    May 2004 - Apr 2007 · 3 yrs

    Worked with Telecom/Technology companies to help generate leads for closure Active involvement with clients throughout the campaign