Marcello Lanaro

Sales Manager | Greenset

Barcelona, Catalonia, Spain

About

Fluent in four languages, dynamic and result-driven, I have proven expertise in International Business Development and market expansion. I have successfully launched innovative products in new markets, while managing strong client relationships and effective deal-making. My strategic thinking, adaptability, and personable approach have consistently driven growth and delivered impactful results in highly competitive industries.

Experience

  • Sales Manager at greenset
    Feb 2026 - Present · 5 mos

    Growth of Greenset Acrylic segment worldwide.

  • Heura Foods (Full-time · 6 yrs 1 mo)
    • Export Manager
      Jan 2025 - Feb 2026 · 1 yr 2 mos

      Responsible for developing and managing relationships with customers and importers across Europe, with a focus on Italy, France, UK & Portugal. Driving sales growth, managing key accounts, expanding presence in key markets.

    • Country Manager
      May 2023 - Jan 2025 · 1 yr 9 mos

      Responsible for the development of the Italian market, my mission being to drive our market share, brand growth and strengthen customer relationships.

    • International Business Developer
      Feb 2020 - May 2023 · 3 yrs 4 mos

      Led the international expansion of Heura Foods in Central and Eastern Europe by defining business models and route to markets in France, Italy, Switzerland, Poland and Czech Republic

  • Harmony (2 yrs 4 mos)
    • International Business Developer
      Mar 2018 - Nov 2019 · 1 yr 9 mos

      • Contributed to growth of the company with YoY revenue growth of 20% by defining and implementing successful S&M strategies. Participated to the education, regulation and development of an early-stage industry by creating a trade association and a clear regulatory framework. • Managed full sales cycle for new B2B clients ranging from small business to international distributors. Attended industry tradeshows, Individuated and engaged key players in multiple horizontals. • Developed relationsip with retailers and distributors in Western and Southern Europe.

    • Key Account Sales Manager
      Aug 2017 - Mar 2018 · 8 mos

  • Project Manager at LanguageCourse.Net
    Jul 2015 - Feb 2016 · 8 mos

    • Launched the mobile Application "Vocabulary Trainer" for iOS & Android. • PR & emailing campaign • Customer relationships and satisfaction, supported B2B/B2C by phone and email

  • General Manager Assistant at Fuori Porta NYC
    Jan 2015 - Apr 2015 · 4 mos

    • Supported GM in direct sales meetings with representatives of main US fashion brands. • Managed Accounting and logistics for the company • Implemented new tools for analysis of performance of specific clients and products represented.