Miguel Hidalgo, Mexico City, Mexico
Graduate in Industrial and Product Design from the University Tecnologico de Monterrey; with a Associate´s Degree in Jewelry Product Design. I developed a deep interest for brand development and the Fashion Industry. Founder of Amuletum, a jewelry design brand based in sterling silver pieces. Experience in design, jewelry production, styling, event coordination, execution of marketing plans, brand positioning, data analysis, communication with suppliers and customers. Consider to be dedicated, proactive, problem solver and a leader. Thrive in deadline-driven environments. Excellent team-building and marketing and public relations skills.
Amuletum is an Author Jewelry brand with a mystical concept. Every piece is conceptualized and handcrafted in sterling silver and gold platted. In the creation of this business, several skills were developed: -Foundation and execution of a jewelry company. -An effective branding strategy for a competitive market. -Design Thinking, creative direction, product design and manufacturing of pieces. -Elaboration of E-commerce and research of sale channels. -Communication with suppliers, purchase of raw materials, manufacturing supervision. -Marketing strategy work plan: brand positioning, advertising, event coordination and media styling. http://playersoflife.com/monterrey/entrevistas/marcela-garza-hernandez/