Uzwil, St Gallen, Switzerland
With over 25 years of international leadership in food processing and advanced manufacturing, I stand for sustainable value creation, technological excellence, and business development. At Bühler Group, I led global market segments, drove cross-functional initiatives, and spearheaded pioneering solutions across multiple industries. My strength lies in aligning business strategy with scalable innovation - always with a clear customer focus and measurable impact. A pivotal chapter in my career was my two-year expat assignment in India as Local Head of R&D for Coffee Processing, where I established a local R&D team and gained deep, first-hand exposure to the realities of agricultural supply chains. This experience not only shaped my technical leadership but also strengthened my cross-functional and cross-cultural understanding. In 2017, I founded Sigma Coffee Roaster GmbH, a purpose-driven specialty coffee company built on direct farmer relationships, traceability, and uncompromising quality. Recognized for innovation and authenticity, Sigma Coffee reflects my entrepreneurial mindset and passion for sustainable business models. Today, I contribute this entrepreneurial lens at BERNINA International AG, helping to drive sales transformation and business development in the premium and luxury machinery sector, with a strong focus on Asian and Oceanian markets. My mission: To connect people, markets, and technologies with clarity, empathy, and operational excellence. Core values: Trust. Innovation. Impact. Expertise: Strategic Management · Business Development · Product Leadership · Sustainable Value Chains · Innovation & Digitalization · Cross-Cultural Leadership
Member of the executive board of BERNINA International AG Board Member of BERNINA Australia Pty. Ltd. Board Member of BERNINA New Zealand Ltd. Heading the global Sales Organisation for BERNINA International AG for the Regions: - Asia - Oceania - Middle East & Afrika - Central and Southamerika - UK - CIS Responsible for Sales Administration as well as Shipping and Freightmanagment Team (Global Region)
Owner of Sigma Coffee Roaster GmbH, an award winning micro specialty coffee roastery based in Switzerland. Awards: • 3rd Place Swiss Coffee Roasting Championship 2018 • Best Single Origin Cupping Result 2018 • Coffee Excellence Award 2024 • Coffee Excellence Award 2025 www.sigmacoffee.ch
Leading Bühler’s global Cereals, Snacks and Pet Food market segment • Develop & execute global business strategy • Key Account Manager for global Pet Food & Pet Care companies • OR and GR responsibilities • Responsible of sustainable, profitable business development and market growth • Coaches, trains and develops the regional organization • Responsible for the product-/ & solution successes • Member of the management team (Geschäftsbereichsleitung)
Leading Bühler’s global Pet Food market segment • Develop & execute global business strategy • Key Account Manager for global Pet Food & Pet Care companies • OR and GR responsibilities • Responsible of sustainable, profitable business development and market growth • Coaches, trains and develops the regional organization • Responsible for the product-/ & solution successes • Member of the management team (Geschäftsbereichsleitung)
Leading the Marketing Services team with 10+ members for the business area Value Nutrition • Member of the management team Value Nutrition (TO: 550mCHF) • Develop & execute global marketing strategy for the business area Value Nutrition • Leading exhibition and networking events (Budget: 3mCHF) • Responcible for Pricing & Tools function within Value Nutrition • Leading business development of single machine segment within Value Nutrition • Leading IoT and Digitalization strategy incl. evaluation of new business opportunities • Coordinating Food & Feed Safety initiative within Value Nutrition • Coordinating the portfolio roadmaps with all product manager & R&D heads • Business strategy development & support • Member of SwissMEM PR Erfa Group • Business strategy development & support