Amsterdam, North Holland, Netherlands
MARKETING & TEAM LEADER Tech | Entertainment | Go-to-Market | Community | European Marketing Most brands don't have a strategy problem. They have a translation problem. Global brand plans arrive in local markets and lose their power on the way: generic campaigns, scattered agencies, and social channels that post a lot but move little. Budgets get spread thin, results get harder to prove, and marketing starts to look like a cost instead of a growth engine. That gap between global ambition and local impact is where I do my best work. For more than 25 years I have turned global strategy into Benelux growth for tech and entertainment brands, by bringing strategy, people, partners and execution together. At LG Electronics, as Head of Brand & Communications Benelux: - Restructured the marketing organisation and reshaped the agency landscape - +68% engagement and +48% Tier-1 media value above target, at 20% lower cost per engagement - €225K+ incremental sales and 26M+ reach through partnerships with Mother's Earth and SC Heerenveen, plus €120K+ media value with Disney at no extra media cost - Launched LG's first Fanbassador programme At Ubisoft, as Marketing & E-Commerce Director Benelux for 14 years: - Built and led a multidisciplinary team of 7 FTE - Grew UbisoftNL into the company's largest local community (570K+ followers) - Won an (L)EFFIE Award to get youngsters to read more with partnership Leescoalitie. Co-Author of two marketing books, guest lecturer and NOBCO/EIA-accredited coach. Dutch, English, German, French.
Antonie is an AI-driven AgriTech startup developing SaaS solutions to improve soil health, sustainability and agricultural productivity. As Marketing Director, I shaped the go-to-market strategy, brand positioning and growth foundation, translating complex AI technology into a clear commercial narrative. Focus: Brand & Positioning | Go-to-Market | Content & Digital Marketing | Lead Generation | Partnerships
(Ubisoft has closed the majority of its offices in Europe) Responsibilities: - Led and scaled a multidisciplinary team (7 FTE) across marketing, digital and, e-commerce. - Owned the end-to-end omnichannel marketing strategy across retail, social, e-sports, content, media, brand and PR. - Built and accelerated e-commerce growth across Ubisoft E-Store, subscription models and key marketplaces (Amazon, bol.com). - Directed integrated 360° campaigns and high-impact creative production (TVCs, digital, retail activations). - Developed strategic partnerships and commercial collaborations with CPNB, JBL, Apple, Samsung and Disney. - Pioneered innovative brand activations including AR-driven campaigns, in-house content studios and large-scale live events.
Achievements: - Introduction of new brands: Laura's Passie, Far Cry, Just Dance, Assassin's Creed, ... - Setting up de digital and social marketing strategy - Creating Ubisoft TV - Setting up cooperation with content creators