Zürich Metropolitan Area
Experienced Global Product Marketing Manager with a demonstrated history of working in mechanical or industrial engineering industry • 10-year experience in HVAC business • Holding various positions in product marketing / product management • Close relationship with sales, R&D, production and marketing to drive product strategies and product launches for market growth • Skilled in program management, pricing strategy, team building, and Microsoft tools • Sales engineer graduated from Ruhr-University-Bochum, Germany • Certified Product Manager from MSC
- Overall responsibility for Sales Switzerland - Air-to-Air Heat Pump & Ventilation - Development of short and long-term sales strategy - Acquisition of new customers as well as maintenance and expansion of existing customer relationships - Market and competition analysis to identify new business opportunities - Definition and implementation of various marketing campaigns
- Creation of country-specific business plans including sales strategies and market positioning - Close cooperation with the sales companies to expand sales targets and market shares and to implement sales strategies - Development and implementation of a new training concept - Leadership and management of one direct report (Product Trainer)
Main Targets • Develop sales and profitability of the product portfolio • Define and implement different marketing action plans Marketing • Analyze market and competition in terms of product offerings, technological trends • Identify areas of development of new products or product improvements • Analyze the positioning of the brands in relation to competition and customer needs and implement necessary actions • Develop the pricing policy for the responisble product portfolio • Product Documentation • Write specifications for new products and participates in development projects for the various brands • Constantly monitoring the evolution of the responsible product portfolio • Define products marketing plans for the different brands Commercial • Support the sales force on significant projects concerning the products portfolio • Support new products launches • Provide sales force technical training on his/her product portfolio
The original plan was to travel around the world - due to the COVID situation the plan was not put into practice. I decided to look for a new challenge working abroad.
- Global management of the HVAC product portfolio with accountability to achieve sales and profitability targets; regular travel on behalf of the company - Development of short and long-term product and marketing strategies - Introduction of a pricing concept based on of the market price approach - Continuous support of European Sales Units to develop market share - Responsible for all phases of NPI projects - Coordination and interfacing with multiple supporting departments; central marketing, product development, product selection and production - Identification of market requirements and competition including sales volumes and market share - Representing the company at external conferences and certification programs - Leading and managing two employees (Product Specialist, Sales Tool Manager)
- Development of product roadmaps for different product lines - Product and application trainings - Supporting the development of new sales tools • Analysis of market specifications and price positioning • Responsible for technical and marketing documentation • Introduction and promotion of products • Representing the company at external conferences and certification programs
• Conducted product and market analysis before undertaking projects • Responsible for technical documentation • Sales support as product expert • Development of a product intranet site for sales support • Responsible for maintenance of the available sales tools • Project lead of a “make-or-buy” project • Significant support for projects (e.g. introduction of a global intranet or implementation of a product task force)
Title: "Development of a guideline for feasiblity studies of market development through the example of food industry and GEA air handling units" Increasing competition and pressure to reduce costs result in constantly shorter project cycles. In order to ensure that a company remains competitive and to minimize losses of capital and time, a targeted approach must be pursued when it comes to deploying resources. In this connection timely and sound feasibility assessment of projects becomes increasingly critical. The development of new market segments requires a systematic analysis of various content structures. The Master Thesis provides a guideline for feasibility investigation of market development.
• Translation management • Quotation texts • Preparation of market analysis