Marc Coakley

General Manager I Business Strategy I Turnarounds I Marketing & Sales I Trusted Board Advisor I Global Experience I FMCG

County Dublin, Ireland

About

Seasoned senior executive with experience spanning Managing Director, General Manager and Board of Director roles. Demonstrated success in business turnarounds, sales, marketing and innovation. Broad International FMCG experience in Foods & Beverages. ▶ GENERAL MANAGER & BOARD MEMBER Managing Director of Flour Mills Nigeria Foods Division US1Bn+ operation with 5700 employees During a 16 year tenure with PepsiCo I held positions as VP and General Manager Asia managing a cluster of 8 countries, General Manager Indonesia, General Manager South East Asia, and General Manager Quaker Foods Asia. I served as a board member for Indofood JV's, Indonesia. Kirin Tropicana JV Japan and Waterhope a CSR initiative in the Philippines. ▶ BUSINESS TURNAROUNDS Engineered the turnaround of Flour Mills Nigeria and PepsiCo Snacks and Beverages JV's in Indonesia. Significantly growth in revenue, profit and market shares reversing prior declines. ▶ MARKETING & SALES Developed marketing skills in leading MNC's progressing to Marketing Director roles early in my career. Enhanced this with significant sales management experiences covering Modern Trade, General Trade, Distributor and Dealer management. History of launching successful innovative products. ▶ GLOBAL EXPERIENCE & FMCG Demonstrated expertise in managing culturally sensitive and diverse markets, having lived in 8 countries (Australia, China, Indonesia, Ireland, Mexico, Nigeria, Singapore and Thailand), and working successfully in over 30 markets. Specific category experience in Food and Beverages...dairy, snacks, beverages (non and alcoholic), biscuits, pastry, coffee, pasta /noodles, oats, cereals, flour, sugar ▶ AREAS OF EXPERTISE Shareholder Value - General Management- Joint Ventures - Turnarounds - Strategic Development & Execution - P+L Management - Change Management - High Performance Teams - Organisation Capability- People Management I am currently exploring new opportunities and will let you know how I'm getting on !.

Experience

  • Owner /Director K Concepts Investments Ltd at Self-employed
    Feb 2018 - Present · 8 yrs 5 mos

    Combine more than 25 years of global FMCG commercial expertise to provide expert consulting and advisor services to clients ranging from start-ups to large corporations. Projects include Working with the CEO of a large Saudi Arabia company to develop and execute a business / commercial strategy. Senior International Advisor to the European Bank for Reconstruction and Development assisting a Greek Co. expand into Asia. Advisor for Enterprise Ireland High Performance Start-Up Mentorship Programme supporting an Irish dairy start-up on commercialisation

  • Managing Director Food Division at Flour Mills of Nigeria Plc
    Dec 2015 - Jan 2018 · 2 yrs 2 mos

    The Foods Division processes over 2 million MT of finished product annually through 9 production facilities (4 flour mills, one sugar refinery, 2 pasta plants, noodles and snack facilities). The products are primarily sold under the ‘Golden Penny ‘ brand across three channels, Corporate, Foodservice and Consumer. Group logistics including FMN fleet reports into foods Foods Metrics: Net revenue US 1.7Bn, employees 5.700

  • Co-Owner and Comercial Director at Brim Brothers Ltd
    Feb 2013 - Nov 2015 · 2 yrs 10 mos

    Brim Brothers was an Irish start-up aiming to commercialise a highly differentiated, innovative and patented power meter, targeting avid cyclists in an exponentially growing market segment. The product was designed to address the key dissatisfaction area of existing solutions namely, affordability, mobility of use and ability to analyse dual left and right pedaling style. The company was supported by Enterprise Ireland under their High Potential Start-up Programme. Unfortunately Brim Brothers was liquidated in December 2018 due to on-going technical issues. Responsibility areas covered all non-technical functions - finance, operations, marketing and sales. Activities included fundraising, establishing legal entities, negotiating with the contract manufacturer (Taiwan), setting up the product ordering through fulfillment process, digital marketing, web site and shop design and trade exhibitions.

  • PepsiCo (16 yrs 2 mos)
    • Vice President and General Manager NAPIM Business Unit
      Jan 2011 - Dec 2012 · 2 yrs

      General Manager responsible for all PepsiCo foods and beverages across North Asia (Japan, Korea) Philippines, Indonesia, and MAPS (Malaysia, Mongolia, Pacific Islands and Singapore) The market cluster encompasses franchise, JV's, company owned and distributor operations. Retail sales of PepsiCo brands exceeds US1.7Bn. Board member and director IFL,PCIB, KTI JV and Waterhope CSR entity

    • General Manager Indonesia
      Jan 2006 - Dec 2010 · 5 yrs

      Country Manager responsible for PepsiCo businesses in Indonesia, a company owned cereal business and separate snack and beverage Joint Ventures with IndoFoods. Initially seconded to manage and turnaround the beverage Joint Venture. Post the successful restructure and transformation of beverages I was subsequently also seconded (2007) to run the snacks JV. Key challenges were defining the business model and portfolio strategy, aligning the stakeholders and communicating to galvanise the combined 3000+ employees behind the key strategic initiatives. Beverage business growth 400% over 5 years on the back of developing and launching cups and sachets addressing affordability challenges. Foods growth 200% over same time frame delivered through redefined portfolio strategy, the commercialisation of traditional snacks and revenue management. Full GM role encompassing Finance,Ops /Supply Chain, HR, Sales and Marketing. Board member IFL and PCIB

    • General Manager South East Asia
      Jan 2004 - Dec 2005 · 2 yrs

      General Manager responsible for all PepsiCo foods and beverages across Indonesia, Malaysia, Singapore, Brunei, Guam and the Pacific Islands. Beverage businesses encompassed 3 franchise operations, 1 JV. Foods 3 company owned, 1 snacks JV and distributor managed operations. Full GM role Finance, Ops, HR, Sales and Marketing. Company director Quaker Malaysia and PepsiCo Singapore

  • Senior Brands Manager at The Smiths Snackfood Company Sydney
    Oct 1994 - Oct 1996 · 2 yrs 1 mo

    Managed the potato portfolio including defining differential propositions and positionings for Smiths and Samboy. This faciliated the restage and national rollout of both brands. (comms, product and flavour innovation).