New York, New York, United States
I am a Senior Partner in McKinsey’s New York office and co-lead our global Media & Advertising Practice. I have been with McKinsey & Company for nearly two decades and partner with media and advertising and marketing tech, data and services companies to build new businesses and transform existing ones. These days, I am particularly focused on moving Commerce Media beyond basic advertising to truly harness the power of brands as content creators and content creators as commerce platforms -- enabling media, agency and ad-tech leaders to participate in this tectonic shift in how consumers engage with content and how brands can best meet them where they are.