United States
Accomplished executive with successes in building businesses for large and small brands and new ventures in consumer goods, CPG, and technology. Expertise in providing strategic direction and roadmaps that drive growth, engagement, and market share. Deep experience in P&L management and leading innovation from concept development through commercialization. Skilled in career development and coaching, guiding individuals to clarify their direction and seize opportunities for success. • Marketing Strategy • New Product Innovation • Innovation Pipeline • New Product Development • New Product Launches • Consumer Packaged Goods • Consumer Promotion • Consumer Segmentation • Shopper Marketing • Digital Marketing • Ecommerce • Social Media & PR • Market Research • Consumer Insights • Brand Management • Brand Positioning & Identity • Advertising • Package Design • P&L Management • Financial Modeling • Career Development • Interview Strategy • Coaching • Skill Building
Provide strategic marketing, branding, innovation, and communications solutions to strengthen brands and drive business growth. Coach individuals on personal branding, career development, and skill-building to enhance their professional success.
Partner in Men's Wellness venture featuring new, innovative therapies for men's health. Identified market white space opportunity, developed business plan, and go-to-market strategy. • Created brand identity and lead client acquisition strategy, including website, SEM, SEO, social media, print, and radio advertising. • Oversee P&L and all operations, staffing, office management and patient relations. • Achieved profitable net cashflow in second month. • Business was acquired
US division including Eight O'Clock Coffee, Tetley Tea, Good Earth Tea, Himalayan Water Highlights: Lead short and long term new product pipeline strategy and development; launched 8 new items Revitalized Tea portfolio with new positioning, identity, advertising and new products; sales +15% Developed single serve coffee strategic plan leading to partnership with Keurig and revenue contribution +$50M Lead digital marketing, ecommerce and fulfillment initiatives; sales +40% Spearheaded alternate channel expansion with new items growing revenue +$10M
Foods division with brands including French's, Frank's Red Hot and Cattlemen's Highlights: Led marketing efforts - TV, Print, PR, Radio, Sponsorship for Frank's Red Hot achieving #1 market share Developed division-wide innovation plan leading to the launch of new products in 6 new segments accounting for 10% of revenue Developed division licensing program extending portfolio to 5 new segments Awarded Best New Salty Snack by Convenience Store News for teen focused new product launch Spearheaded co-brand campaigns with Subway, Pizza Hut and Chilis growing revenues +$4M