Singapore
At TecSurge, my focus as General Manager extends to fortifying our operational framework and management systems across our offices. My focus is on implementing and adhering to the highest quality and safety standards, as evidenced by our ISO certifications and dedication to workplace safety & health. My competencies in strategic marketing and communications continue to improve our worldwide reach, with an emphasis on revenue creating new demand and developing key account relationships. With a solid background that includes spearheading the marketing direction of TecSurge, I have successfully launched and established our brand identity, leading to recognition for excellence in B2B marketing. As a leadership team we have cultivated an effective sales and marketing strategy to continually improve our service reach. Fluent in English and German, with proficiency in Thai, I leverage my multicultural communication skills to engage diverse markets and drive international business growth.
Accelerating organizational performance management with operational, administrative, technical, and quality management staff across the Corporate Headquarter in Singapore and the Service Operation Centre in the Philippines. • Safeguarding capability development through employee performance management. • Leading Management Systems: ISO9001:2015 Quality MS, ISO 45001:2018 Occupational health and safety MS, ISO 22301:2019 Business continuity MS • Pushing Safe Management Measures for Workplace Safety & Health standards. • Member of the German-Philippine Chamber of Commerce and Industry. • Member of the European Chamber of Commerce of the Philippines (ECCP)
Leading the strategic marketing & communication positioning of TecSurge worldwide. Driving awareness and demand creation strategy. Steering targeted account-based marketing campaigns. Building a regional partner marketing competency. • Conceptualised and executed a marketing plan to launch TecSurge on an aggressive schedule. • Created new corporate identity, value proposition and brand activation. • Developed new company name / visual identity and web presence. • Establishing social media presence. • Implementing marketing process.
BrandKraft sets winning strategies for brands in Asia. BrandKraft is a marketing consultancy based in Singapore that helps Asian or International clients to craft powerful brands in Asia.
Defining category strategy for a global product portfolio and managing the P&L. • Delivered revenue growth of 19.5% and net margin growth of 2% above financial plan in 2013. • Launched simplified portfolio and 2014/2015 roadmap in alignment with Brand Experience and Product Line Management. • Initiated and chaired Senior Management Category Business Reviews with Product Line Management and vendors to drive performance through customer centric POS assortment.
Acting Director External Communications for the region Americas, primarily North America, on site in Toronto, Canada and Phoenix, USA. Directing the development of 2013 marketing budget, social media strategy and marketing collateral. Contributing to the intranet relaunch, organisational structure development and PR agency evaluation.
Continually winning and retaining new customers. Expanded geographical responsibility includes India, Japan, South Korea, Greater China, Southeast Asia, Australia and New Zealand. Heading regional marketing and communication including brand development, media relations, product marketing, event marketing, sales incentive planning, training and internal communications. • Maximising global marketing campaigns in Asia Pacific. • Launched internal sales incentive to support the growth of intercontinental sales between Asia and Europe. • Developing ASPAC strategy in cooperation with ASPAC board of management. Pioneered roll out of electronic sales presenter for the division in Asia Pacific.
Driving Express International Business Unit (IBU) marketing and communication initiatives including customer and market intelligence, brand management, media relations, product marketing and internal communications across all 34 countries that make up the IBU in Europe, India, North Asia and South East Asia. • Championing the IBU launch of ‘TNT sure we can’ brand expressions and workshop implementation. • Developing award winning direct mail campaigns every year resulting in over 167,000 new traders and more than € 57 Million new revenue to date. • Boosted customer satisfaction, sales revenue and lead generation through annual incentive campaign Virtuoso to all CS, Sales, Marketing and Commercial teams in the IBU reaching some 3,000 employees.