Barcelona, Catalonia, Spain
• Demonstrated expertise in developing and directing digital transformation strategies for large organizations. • Highly adept at evaluating current business processes to drive disruptive reengineering or optimize digitization for enhanced sales performance, productivity, and cost efficiency. • Experienced in managing multiple projects concurrently within tight timeframes and budgets through disciplined methodologies and rigorous budgetary oversight. • Possesses a strong leadership background and executive presence. • Skilled at translating complex information technology concepts into clear, accessible terms for operational management, facilitating collaborative strategic decision-making through effective oral and written communication.
Multinational hotel group with 82 properties across Europe and Caribbean. Revenue €700M€ 11.000 employees IT dept. staff: 80 ACHIEVEMENTS: Integrated Data Platform Three integrated platforms deployed: ERP Datalake Platform (SAP BW 4/HANA) to centralizes financial data for decision-making; Customer Datalake Platform (SAP HANA Cloud) to delivers real-time customer insights for personalized responses; Big Data Converging Platform (MS FABRIC) to combines historical/predictive analytics. Operational FrontOffice: The new B2C web page (php/drupal) streamlines the entire customer journey, covering pre-stay (hotel info, bookings), stay (pre-checkin, restaurant reservations, room services), and post-stay (lost & found, surveys). A conversational AI agent offers hotel information, with a booking management agent in development. Operational Back-Office: SAP CRM v2 deployed on the customer datalake with 360º Customer Database and SAP Emarsys; CRM Services module in progress. Developed a Personalized Promotional Engine for pricing. Launched REVO XEF POS system at 150 global sales points. Built a Restaurant Booking tool for resorts with enhanced personalization. Implemented a Purchasing Marketplace across hotels to streamline e-procurement. BackOffice (ERP): Implemented SAP PS for project investment control. Deployed SAP Concur to manage employee travel expenses. Developed global digital workflows with low-code tools (MS Power Platform) to approve invoices, purchase orders… Currently assessing SAP migration to S4/HANA. Infrastructures: Migrated from on-premises data centers to a high-availability multicloud IaaS model with GCP and Azure, improving reliability and scalability. Transitioned global networking from MPLS to SDWAN with multi-carrier redundancy, including Starlink at resorts. Executed company-wide digital transformation, expanding device deployment from 600 to over 5,000 units. Launched a 24/7 worldwide help desk using ITMS and a contact center
Retail company specialized in frozen food, leader in Spain. Turnover: 165 M€ 260 Stores 1.100 Employees. IT Department staff: 12 people ACHIEVEMENTS: Management Area: Deployment of Big Data platform (SAP BW 4/HANA), Classical Analytics (SAP BO/AFO/Lumira/…) and Advanced Analytics (Machine Learning with SAP PA) Operational FrontOffice: Development of the digital app la Sirena as an e-commerce tool to develop the on-line channel and to promote loyalty in the consumer club (1.5 million members) Operational Back-Office: CRM – Construction of 360º Customer Database, functional re-engineering of Customer Journey to adapt it to the possibilities offered by SAP Hybris, a marketing automation tool to personalize customer campaigns BackOffice: Logistics – Deployment of SAP MRP for the automatic store replenishment. Administration – Deployment of a Vendor Portal to cover full EDI processes. Infrastructures: Hardware Store Renewal – 100% HW renewal of 260 stores as a technical requisite to face the company digitalization process. Datacenter – Progressive migration from physical to cloud AZURE (40% done)
Contract Catering Company leader in Spain & Portugal (Elior Group). Turnover: 460 M€ 500.000 meals per day 2,800 Stores 21,000 Employees. IT Department Staff: 40 people ACHIEVEMENTS: Management Area: Data management with SAP BW, classical analytical with SAP Business Objects & budgeting processes with SAP BPC. Operational FrontOffice B2C: Development of digital apps to offer added value to end users according to each specific B2C2B digital strategy by Business Unit: Colechef (Education), Timechef (Business and Industry), NutriPlan (Social Services). Operational Back-Office: Development of an Operational Portal/App to transact with SAP in a user-friendly way and to cover specific contract catering gaps. Development of Employee/Manager Portal/App solution completely integrated with Human Resources SAP for a paperless company management. Roll-out of group CRM Salesforce solution to manage commercial and operational customer relationships. BackOffice: Deployment of SAP FICO: Finance (GL, AA, AP, AR, BK), Controlling (CCA, PCA), Sales (SD) modules. Deployment of SAP Retail (supply chain). Deployment of SAP – HR (payroll) Infrastructures: Endpoint hardware: management of 500 desktops, 1000 laptops, 2000 tablets and 800 smartphones, 250 EPOS for restaurants ICG, 80 cash handling machines, 30 digital touch screens. Endpoint Software: management of 1200 Office 365 accounts and 2000 Google Apps accounts. IaaS: Migration to AWS (80%)
Professional college with 150 employees y 8000 associated members. 13 people in direct charge and other variable depending on projects. Budged managed: 400k€
SAP R/3 specialist: ABAP, FI (GL-AR-AP-AA-BC), TR, CO (PA, PCA, CCA, OM), SD & MM Main projects: SARALEE, NESTLÉ, CAATB, COTY – LANCASTER, FINDUS, MIKO, ANTONI PUIG, PIRELLI, BIMBO, GRIFOLS