Greater Hamburg Area
I am a marketing leader with over 5 years of experience driving global teams and executing scalable campaigns. As Head of Marketing, I am responsible for developing and executing marketing strategies that accelerate growth, strengthen international brand positioning, and deliver measurable business results. With a team of international campaign managers, I have successfully: - rolled out global go-to-market strategies across 11 European markets - increased the marketing pipeline and significantly contributed to revenue generation - managed multi-M€ budgets while optimizing ROI-driven campaigns - established digital strategies focused on demand generation, marketing automation and data-driven targeting What excites me most is combining strategic vision with operational excellence: from designing creative campaigns to leveraging data, tools, and insights that make marketing investments measurable. I thrive in international and cross-functional environments, collaborating closely with sales, product, revenue management and executive teams to balance brand building with demand generation. 📩 Open to conversations about global marketing leadership, go-to-market strategy and impactful campaign execution.
- Translating strategy into action: building clear, customer‑centric plans that connect local needs to global goals. - Aligning and orchestrating: coordinating teams and shared resources to focus on the highest‑impact priorities. - Measuring and optimizing: defining KPIs, tracking performance, and iterating to improve outcomes across markets.
Co-Founder of Charity Shopping Online Concept Store. All orders fulfilled by Germany's biggest employer for people with disabilities - the Hamburg based ELBE Werkstätten GmbH.
Team leader and owner for customer-centric innovation projects and process optimisation as part of Business Development & Strategy. Responsible for a global team of five business process developers and project managers. Achievements: - Development, testing and implementation of several Business Model Innovations evaluated at C-Level. - Introduction of the Value Proposition Design Methodology according to Strategyzer in the business unit, including moderation of international workshops. Parallel to the global role, responsibility for the German branch with two direct reports.
Development and implementation of the Marketing, Sales & Customer Care Strategy with line managerial responsibility for a team of 16 employees.
Leading our approach as a 360° Sales & Marketing organization for Germany, Austria & Switzerland (DACH). My role includes responsibility for 16 highly ambitous colleagues in our office in Hamburg, that are constantly trying to find the best solution for marketing campaigns and our customers. If you are looking for leading ferry services to the United Kingdom, Scandinavia or the Baltics please feel free to connect - if you're interested in Germany, Austria or Switzerland (DACH area) as a key market for your destination or service don't hesitate to get in touch.
Developing several project streems of the 1st HENRI HOTEL in Hamburg including interior & furniture design, telecommunications, infrastructure of electricity and connectivity. Creating the brand manual, brand story and brand philosophy in accordance with customer touch points at the POS.
I had the honor to be trained as a skilled Event Manager in one of the best 5* Superior Hotels of Germany and was part of the event team that f.ex. organized Robert Redford's wedding.