Columbus, Ohio, United States
I’m a Digital Product Manager with experience leading customer-facing and platform initiatives across eCommerce, CRM, customer experience, and Salesforce ecosystems. My career began in retail operations and store leadership before transitioning into retail technology, quality assurance, product ownership, and ultimately product management. That progression has given me a unique perspective on how customers, employees, and businesses interact with digital products—and how the right technology can improve those experiences. Throughout my career, I’ve partnered with cross-functional teams to modernize commerce platforms, launch customer and partner experiences, improve operational workflows, and deliver scalable digital solutions. My experience spans retail, SaaS, consulting, manufacturing, and enterprise organizations, with a particular focus on customer journeys, commerce experiences, CRM platforms, and product strategy. I enjoy translating complex business challenges into actionable product roadmaps, aligning stakeholders around a shared vision, and working closely with engineering and design teams to bring solutions to life. Core areas of experience include Product Management, Digital Commerce, Customer Experience, Salesforce, CRM, Platform Modernization, Agile Delivery, Stakeholder Management, and Cross-Functional Leadership.
Lead product strategy and delivery across Salesforce Sales Cloud, Experience Cloud, and Marketing Cloud initiatives supporting GM Energy’s dealer, installer, and customer experiences. Defined and launched a partner enablement platform that streamlined installer onboarding, training, certification, and engagement tracking. Delivered a dealer-facing lead management experience that automated lead capture and attribution workflows, replacing manual processes and improving sales alignment. Partner with stakeholders and engineering teams to drive CRM, analytics, customer communication, and platform integration initiatives across the broader Salesforce ecosystem.
Served as Product Owner for a large-scale B2B commerce transformation built on Optimizely Configured Commerce. Led platform strategy, roadmap prioritization, and requirements delivery supporting digital ordering experiences across the United States, Canada, and Mexico. Drove initiatives spanning multilingual and multicurrency expansion, customer account management, product recommendations, pricing, and user experience enhancements. Collaborated with stakeholders across approximately 20 manufacturing locations to balance local business needs with a consistent global customer experience.
Partnered with prospective B2B and B2C organizations evaluating Salesforce Commerce Cloud and Order Management solutions. Led discovery workshops with executives, product leaders, and technical stakeholders to uncover business objectives, operational challenges, and customer experience opportunities. Designed tailored solution demonstrations that connected Salesforce capabilities to real-world commerce, fulfillment, and order management needs. Leveraged prior product management experience to provide strategic guidance beyond technology selection alone.
Supported the WISE product team, a community engagement platform that helps public libraries connect patrons with programs, services, and digital resources. Collaborated with customers, sales teams, implementation partners, and engineering teams to identify needs, prioritize roadmap investments, and define product requirements. Delivered enhancements to catalog search, filtering, discovery, and recommendation capabilities while balancing customer feedback, business priorities, and technical considerations. Contributed to product decisions focused on improving engagement and resource discovery across library communities.
Owned key areas of the digital shopping experience including product discovery, search, category pages, customer accounts, and add-to-cart functionality. Served as Product Owner for express.com’s strategic migration from Oracle ATG to a modern headless commerce architecture, helping guide an 18-month platform modernization initiative. Led evaluation and migration planning for APIs, integrations, batch processes, and customer-facing capabilities while balancing ongoing feature delivery.