Istanbul, Türkiye
E-commerce & Retail Manager | Marketing & Leadership Expert | Supplier & Trade Focused With 12 years of experience in both FMCG and Home & Furniture industries, I have honed a deep expertise in driving growth across e-commerce, offline retail, and multi-channel marketing. Over the past 6 years, I've successfully led high-performing teams, empowering leaders and managing cross-functional projects that deliver significant business impact. My expertise spans a wide range of disciplines, including: * E-commerce Strategy & Execution: Leading online retail growth through data-driven decisions, website optimization, and customer journey enhancement. * Digital Marketing Leadership: In-depth knowledge of Meta Advertising, Influencer Marketing, SEO, and performance-driven campaigns. * Supplier & Vendor Management: Skilled in building strong, long-lasting supplier relationships, ensuring optimal product sourcing and supply chain efficiency. * Cross-functional Leadership: Demonstrated success in managing teams, fostering collaboration, and achieving key business objectives in sales, marketing, and operations. * Trade & Business Development: Strong business acumen, with a focus on driving revenue, profitability, and market expansion. Passionate about leveraging data insights, innovative marketing, and e-commerce platforms to create seamless shopping experiences that engage customers and accelerate business growth. I am constantly looking for new challenges to apply my diverse skill set and help organizations thrive in today’s fast-evolving digital landscape.
• Responsible from kitchen, cooking, tableware, bath, home appliences categories and working in marketplace model. • Managing existing and new vendors, categorizing, analyzing and servicing, using data and sustaining strong relationships. • Analyzing and taking actions to reach targets on a daily basis and adapting strategies accordingly. • Determining option/brand gaps using data and market knowledge and taking actions to gain new Brands/options. • Managing, planning and monitoring campaigns and taking quick actions to effect results. • Being in projects and creating ideas to help develop a better e commerce experience for both suppliers and customers. • Working closely with supply chain, growth, marketing, tech, planning teams on a daily basis. • Leading a team of executives and specialists, coaching and developing.
• Implementation of company strategies to the category. • Development of category management strategies in terms of sales, margin, stock and implementation on daily business. • Conducting yearly agreement negotiations to meet budget targets. • Identifying financial, commercial, operational risks and building strategies for minimum impact of risks on business. • Implementation of sales strategies for each customer group. • Analyzing market, trends, customer needs and building right assortment due to current conditions. • Implementation of assortment to stores according to merchandising rules and customer needs. • Owning each product and its cycle from production to reaching to consumer. • Development of private label goods due to market trends. • Leading and managing the category team and cross-functional groups to have high level of communication and understanding. • Implementing each product group’s pricing strategy. • Keeping track of sales, total income and stock targets and take appropriate actions accordingly. • Taking an active role in change management and creating ideas to develop the business and organization. •Categories include all home and professional cleaning equipments, DIY, bath accessories, car care, charcoal, shipping, packing, wrapping, security, safety, storage and handling.
•Additional category- hair care
• Developing appropriate product assortment based on market trends and for different types of customers needs (SCO&HORECA&TRADER) • Implementation of assortment to the stores following merchandising rules. • Spotting opportunities and gaps in the market for differentiation. • Building strategies for yearly agreement negotiations. • Managing daily trade business to reach sales and profit targets by creating appropriate sales strategies for each customer group. • Being in contact with all stores daily to understand customer needs. • Planning and negotiation of promotional activities in store-inserts-trader/grocery-Horeca. • Planning and deciding for suitable own brand assortment to enrich the product range and to create value. •Category includes all detergents for professional and home use for laundry and dish care, sponge and cloths, air care, shoe care, insecticides.