New York City Metropolitan Area
* Drives enterprise growth strategy across retail, foodservice, e-commerce, and specialty channels, integrating consumer insights, pricing, and go-to-market execution to accelerate revenue, expand market share, and maximize P&L performance. * Architects data-driven commercial strategies leveraging POS data, syndicated intelligence, and advanced consumer analytics to optimize channel investment, elevate brand positioning, and consistently outperform category benchmarks. * Scales high-growth and emerging brands within better-for-you, natural, and organic segments, navigating supply chain constraints, capacity planning, and rapid expansion while sustaining profitability and operational discipline. * Builds and leads high-performing, cross-functional teams, translating strategic priorities into executable operating plans, forecasts, and budgets while fostering a culture of accountability, collaboration, and continuous performance excellence. Areas of Expertise: * Enterprise Growth Strategy & Revenue Acceleration * P&L Leadership & Financial Performance Optimization * Omnichannel Commercial Strategy (Retail, E-commerce, Foodservice) * Consumer Insights, Data Analytics & Market Intelligence * Brand Positioning & Go-to-Market Execution * High-Performance Team Leadership & Organizational Scaling Selected Career Achievements: * Delivered $110M+ in enterprise revenue growth across premier national retailers, including Whole Foods, Trader Joe’s, and Target, by architecting high-impact go-to-market strategies, expanding assortments, and securing category leadership positions. * Scaled and commercialized emerging and challenger brands into national platforms, driving multi-million-dollar expansion (e.g., $6.5M+ new revenue, $1M+ launch in 18 months) through aggressive distribution growth, omni-channel strategy, and strategic retail partnerships.
Driving sales, operations, and marketing consulting representing natural, organic & better for you CPG brands. • VP Sales (contract) Prime Roots, Berkeley, CA (May 2025 - August 2025) • VP Sales (contract) Gluten-Free Bread & Baked Goods Manufacturer (September – December) • Established monthly accounting practices, streamlined operations, and secured sales for a specialized diet brand • Launched a new brand of Oat milk Based Dairy-Free Yogurt at ShopRite & Market of Choice
Responsible for full sales team - US, Canada, Foodservice
Design strategy for marketing department and bridge gap between North America and global team based in Italy. Design category strategy for product assortment for the US and Canada across a variety of channels. Formulate media plan with external partners and ensure high product quality and compliance for each country. Develop category management and e-commerce strategy and approach. • Achieved 5% growth in Net Turnover in a flat category • Turned the corner on profitability through process-oriented approach and operational efficiency • Saved +$400k in agency fees and relaunched DTC and Amazon brand stores driving incremental revenue
Led the development and execution of a comprehensive omnichannel sales strategy across retail, foodservice, eCommerce, and specialty channels for four brands: RightRice, Hope and Sesame, Mozaics, and Veggicopia. Directed sales efforts through direct customer engagement, brokers, and strategic sales partnerships, utilizing both direct and distributor channels while managing a high-performing internal sales team. Oversaw P&L management, developed and optimized trade spend budgets, and established key performance indicators (KPIs). Applied insights and analytics for brand growth, delivered impactful presentations, and ensured accurate forecasting and demand planning in collaboration with operations teams. • Launched Hope and Sesame sesamemilk at Kroger; New RightRice distribution in 1200+ Publix stores with 5 SKUs • Establish sales & marketing strategy, sharpen selling story, develop e-commerce & new item innovation, and oversee pricing and promotional planning • M&A with RightRice and IPO in November 2021
Data-driven sales strategy that yielded measurable results; established impactful selling stories and promotional plans for a new line of dairy-free oatgurt, Halsa. Support various projects using sales & marketing insights and strategy development and market expertise.
Manage regional sales managers, field sales & merchandising managers, category manager, trade manager, operations & marketing towards the objective of generating millions of dollars in revenue growth, developing and executing data-driven sales strategy that yields measurable results, and establishing impactful selling stories and promotional plans. Selected Contributions: • New distribution in 1200+ Publix stores with 3 SKUs • Establish sales & marketing strategy, sharpen selling story, develop e-commerce & new item innovation, and oversee pricing and promotional planning • On-board and implement trade promotion management tool to improve ROI and minimize deductions