Ottignies, Walloon Region, Belgium
Experienced Digital Strategist and Marketer with over 25 years of expertise across diverse industries, including digital agencies, startups, and premium brands. As Head of Digital Experience and D2C for a leading kitchen appliance company, I’ve delivered double- and triple-digit growth through transformative digital strategies. Passionate about creating consumer-centric ecosystems, I specialize in digital products, e-commerce, UX, digital branding, web analytics, performance marketing, and more. Known for my hands-on approach with strong soft skills, I excel in building high-performing teams and driving measurable results. Always enthusiastic and forward-thinking, I thrive on innovation and delivering exceptional digital experiences.
As a member of the EMEA board, reporting directly to the EMEA General Manager, I play a key role in strategic decision-making and driving digital transformation initiatives. Oversee all aspects of digital and e-commerce operations for EMEA, with a large scope including Digital Experience, E-commerce strategy, Content, Channels, CRM, Marketing Automation, Online sales performance, Digital Product Management, Data - BI & architecture, Digital Marketing, Digital Branding, Mobile platforms, and UX/UI. Lead a diverse and high-performing team of 60+ internal specialists, external consultants, and agencies, driving innovation and excellence across the digital landscape of our company. Manage a complex ecosystem of over 20 websites, including 13 direct-to-consumer (D2C) platforms, in 17 languages, digital channels strategy, digital products evolution and a vast CRM database. Successfully led the company’s retail digital transformation, replatforming to an innovative multi-countries headless architecture and ecosystem. This effort resulted in triple- and double-digit YoY growth and established the EMEA digital experience as the global benchmark for the brand. The EMEA model is now set to scale globally, with deployment planned across North America, Latin America, and Asia-Pacific.
Building a new global operating model for digital consumer experience, ecommerce and digital marketing.
Some networks never die - Reborn 2026
Digital communication, digital advertising, e-commerce strategy & performance optimization Webanalytics & dashboarding. - Business development – Product management - Social Media strategy & Mobile marketing strategy
Led all digital and e-commerce B2B initiatives, driving digital transformation and strategy to accelerate growth. Managed the webshop's performance, achieving $40M annual turnover with a 30% year-over-year increase. Oversaw product management, digital marketing, social media, and content strategies to enhance brand visibility and engagement. Directed relationship marketing, analytics, and CRM efforts to strengthen customer connections and drive data-informed decisions.
Co-founded and built Stylonomy, an international aggregation platform dedicated to fashion, from the ground up. Led product ownership and requirements management, overseeing both technical and UI/UX aspects for front- and back-end development. Defined the business model and directed digital marketing and web analytics to drive growth. Recruited and managed a multidisciplinary team, including developers, designers, copywriters, community managers, and country managers. Secured seed funding, scaled revenue streams, and achieved remarkable SEO growth, increasing organic traffic from 0 to 300,000 visits in just 14 months.