Netherlands
As of 2025 I have taken on two very exciting roles in two organisations. I am the Chief Commercial Officer for Waving. We are a security AI-startup with producing the hard and software for intrusion and human detection. Our technology provides an additional security layer for critical infrastructure that detects people where they should not be. Check out who we are working with and what we do at www.waving.ai . Next to my role at Waving I also work for an amazing impact consultancy: nlmtd (Unlimited) Here I work on transformations in the aviation sector. With over 25 years of experience in the travel and aviation sector, I have led and delivered large-scale innovation and digital transformation projects for clients such as KLM, Dubai Airports, Schiphol Airport and Booking.com.
Business development | Partnerships | Product At waving we protect the world's critical assets and areas with an invisible security layer. We are using radio waves through the wifi protocol, AI and Edge devices to detect movement and presence in ways not possible until now. Solving the hardest security challenges: eliminating blind spots & false alarms, coverage through walls & objects, covering complex indoor & endlessly large outdoor areas. We supercharge any existing security system and control room by adding an additional security layer that reduces the need for security staff and increases the security of the assets. This happens 100% GDPR proof. https://www.waving.ai/
At nlmtd consultants I focus on the Aviation sector globally. We service a variety of clients mostly airports and airlines and expanding to other travel related companies. now - Program lead Smart Ramp innovation program witht IAG, KLM, ANA, Schiphol Airport, Munich Airport, Lufthansa, Menzies Aviation and Washington Airports now - Project manager Remote Bagdrop for FIFA World Cup GTAA Toronto Airport Authority 2025 - Interim Program Director Future Baggage Program at Brussels Airport 2025 - Senior advisor KLM Bluelabs innovation team 2024 - Senior advisor Copenhagen Airport ALIGHT program 2024 - Interim Director of business development at Schiphol Airport 2024 - Interim Head of the future terminal program at Schiphol Airport 2023 - Interim Head of future baggage program at Schiphol Airport 2022 - Interim Head of innovation at Enexis 2021 - Interim Technical program manager Booking.com
Responsible for the digital product and innovation strategies and the development and implementation of large technology platforms. Daman Health is one of the largest insurance companies in the Middle East with over 3M customers and +/- 1B USD revenue. Reporting to the C-suite. • Responsible for the roadmap, development and results of the digital products of Daman: websites, apps, portals and CRM. • Responsible for digital process optimization and innovation across the companies’ value chain and customer journeys. • Accountable for the digital transformation portfolio. KPI’s and OKR’s: GWP, NPS, time to market. • Building an ecosystem of commercial and innovation partners • Leading a cross cultural team of 10 product owners, project managers, UI/UX designers, business analysts Accomplishments: • Development of the companies’ first digital product, innovation and customer service strategies and (technology) roadmaps • Definition, selection, implementation of all front end product platforms • Introduction of Digital Health products • Launch of innovation lab and set-up innovation ecosystem • Introduction of scrum product owners and design thinking • Introduction and scaling of Robotic Process Automation
Responsible for the design and implementation of the product vision and digital customer journey strategy across all touchpoints of the airport. Led a team of product managers and managed the product and service design process through large transformational programs. Accomplishments: • Developed an integral product vision for the ecosystem partners: airlines, ground handlers, immigration, police, commercial. • Designed various product touchpoints: Security checkpoints, end-to-end biometric journeys, airline (self-service) check-in, wayfinding. • Design and implementation of new departure gate and seating design.
Led a team of product innovation managers in Paris and Amsterdam. Developed and implemented the Air France-KLM global product vision strategy across various internal and external partners. Globally responsible for researching, testing, designing and deploying radical product innovations that improved the passenger experience, operational throughput and security. Accomplishments: • Winner of 7 industry innovation awards. • Successfully designed, tested, and implemented product innovations around IOT, VR, AR, Robotics, Biometrics, BLE, NFC, RFID and mobile technologies. • Co-launched two successful start-ups: http://www.fasttrackcompany.com/ and https://www.bitebird.com. Created initial idea to business propositions, product design, marketing, go to market, strategic partnerships, funding and launch.
Product Manager KLM Passenger and Inflight Services Responsible for the design and implementation of cross divisional projects. Creating strong relationships between airports, digital departments, commercial, loyalty programs, suppliers and strategic airline partners. Achievements - Development of the strategic plan for cabin crew management. - Successful implementation of a company wide CRM system for passengers - Successful implementation of new European Business Class product at Schiphol Airport - Successful implementation of new end-to-end priority airport process for loyalty members and business class passengers.
Leading a team of online media specialists and campaign managers. Responsible for KLMs' worldwide online campaign management, online CRM, advertising, media strategy and execution. First result area was driving conversion to generate online flight and ancillary revenues on klm.com with a value off €400M. Second result area was positioning KLM and KLM.com in the online marketplace. Achievements - Development of the annual strategic plan for the online marketing sales channels - Global setup and cross optimization of performance marketing channels: search engine marketing, SEO, affiliate & partner marketing, comparison shopping engines, display advertising, e-mail marketing and social media in 90 countries and 15 languages. - Online CRM and Loyalty development - Developing local and central campaign management, creatives, concept development, processes ,policies, media execution and webanalytics. winner of 2 online campaign awards - Digital Customer Value Propositions - 50% increase in digital sales through performance marketing channels. - Selecting and managing advertising and media agencies.