Bogota, D.C., Capital District, Colombia
Marketing Executive with 4+ years of experience leading 360° marketing strategies, brand communications, and sales enablement across LATAM. At SoftwareOne, I've grown from a local communications role to regional marketing, managing a CHF 68K budget, coordinating agencies across, and currently leading the Sales Enablement strategy for LATAM: from commercial materials to full marketing-sales alignment. I also bring hands-on experience in mass retail (D1 – Koba Colombia) and international markets (New York), giving me a broad perspective on how to connect brand with business impact. What drives me: building strategies that don't just communicate well, but also that they deliver real business results. → 360° campaigns (ATL, ABM, BTL, digital, PR & events) → Sales Enablement & commercial materials → Internal communications LATAM → Budget management & ROI measurement Languages: Spanish (native) · English C1 · Portuguese · Italian B1 · French B1
Leading Sales Enablement strategy for 10+ LATAM countries: developing commercial materials (pitch decks, one-pagers, case studies) to strengthen the sales team's effectiveness. Aligning 360° marketing campaigns with commercial objectives and onboarding the sales team on brand messaging and product positioning. Planning and executing corporate events across Bogotá, Cali, Medellín and Barranquilla, including a flagship event with 160+ clients, the largest in the region. Continuing to oversee internal communications for the region, ensuring all collaborators stay informed and aligned through newsletters, town halls, and multichannel messaging, keeping employees as SoftwareOne's #1 brand ambassadors. Managing a CHF 68K annual marketing budget focused on initiatives with direct pipeline impact. Currently leading a marketing automation project to centralize ROI measurement across the region.
Started leading internal communications and marketing for Colombia, aligning messages, distributing newsletters, and organizing town halls to keep all collaborators informed and engaged. From 2023, scaled internal communications to 10+ LATAM countries (excl. Brazil), managing multicultural audiences in Spanish and English and turning employees into SoftwareOne's #1 brand ambassadors across the region. Throughout this entire period, managed agencies and media relations, planned ~11 corporate events per year across Bogotá, Cali, Medellín and Barranquilla, including multiple flagship events with 40+ clients.
Managed social media presence across Instagram, Facebook, and TikTok for 13 restaurants in New York City, ensuring consistent brand identity across all channels. Planned and executed digital campaigns focused on audience growth and engagement. Monitored key metrics (engagement, web traffic, conversions) and led social media crisis management to protect brand reputation across all accounts.