Manuela Dack

About

A results driven creative thinker with a proven track record for exceeding targets across e-commerce, brand strategy and marketing, spanning more than 12 years in the luxury industry. With a talent for crafting elevated visual story-telling across all brand touch-points and the ability to drive authentic customer engagement. Working closely with wholesale and retail teams (both digital and brick and mortar) and directly overseeing media, events and activations. Experienced in implementing systems and leading teams, both creative and operational.

Experience

• Marketing and Communications Manager at Piaget
  Jun 2023 - Present · 3 yrs 2 mos

• Luxury Marketing and E-commerce Consultant at Freelance
  Jan 2022 - Apr 2023 · 1 yr 4 mos

  Consultancy across Brand Strategy, E-commerce and Marketing specialising in fine jewellery and watches. Alongside a course in Omnichannel Retail Strategy - Wharton Business School, Penn University.

• Carolina Bucci (3 yrs 6 mos)
  • Marketing and Digital Director
    Feb 2021 - Jan 2022 · 1 yr

    Brand Strategy and Growth - Marketing - Digital Innovation- Special Projects

  • Operations Director - Marketing and Digital
    Aug 2018 - Feb 2021 · 2 yrs 7 mos

    Digital Marketing - Special Projects - Digital Innovation - Events and Collaborations

• Brand Strategy, Digital and Marketing Consultant at Consultant
  Jul 2017 - Aug 2018 · 1 yr 2 mos

  Brand and Marketing consultant for the luxury marketing, including Emma Willis London

• Operations Director - E-commerce and Marketing at Diane Kordas Jewellery
  Feb 2015 - Jul 2017 · 2 yrs 6 mos

  Operations - Brand Strategy - Design and Art Direction - Ecommerce