Zürich Metropolitan Area
I'm a Senior Product Manager at TX Group/20 Minuten, where I lead product for a national, multi-channel platform serving 2.2M daily active users across web, mobile, push, newsletter, and DOOH. What makes me unusual: I've recently started contributing production TypeScript code alongside my PM work — merging fixes and features directly into our frontend and backend repos. It's made me a sharper collaborator with engineers and faster at turning ideas into shipped product Over the past 5 years, I've led a complete redesign of the 20 Minuten app & website, launched multiple personalization experiments and features, and am currently working to significantly improve our push notification product. I operate with high end-to-end ownership within my product trio—owning our roadmap, balancing priorities with stakeholders across editorial, engineering, and C-level, while maintaining strategic direction for our area. What I bring: Strategic product thinking, modern discovery practices, hands-on experience with AI-powered tools and the ability to navigate complex stakeholder landscapes while keeping the team focused on delivering impact. I contribute production TypeScript code alongside my PM work, using AI-assisted development (Claude Code). It's sharpened my technical instincts and changed how I collaborate with engineers. Open to connecting with fellow PMs and exploring opportunities in product leadership.
Lead product strategy for content distribution serving 2.2M daily active users across web, app, push, newsletter, and DOOH channels. - Own product trio (Tech Lead, Designer) and coordinate delivery across engineering teams - Define KPIs and align cross-functional stakeholders including C-level executives - Drive discovery through prototyping, UX workshops, and user research to validate opportunities Lead sprint planning and grooming while providing strategic updates to leadership Key achievements: - Launching next-generation personalized push notification ecosystem to increase engagement - Driving football ecosystem expansion with commercial teams for new monetization opportunities - Delivered Vector DB-powered related-content system, increasing content relevance and interaction - Shipped major personalization features including complex frontpage modules - Promoted to Senior PM for strategic impact and delivery of major initiatives - Shipping production TypeScript code to frontend and backend repos alongside core PM responsibilities
Owned product delivery across web and app platforms, collaborating with engineering, design, editorial, analytics, SEO, and external partners. - Led discovery, refinement, and planning for feature development while introducing modern product practices - Managed backlog ownership, requirement definition, and cross-department alignment - Drove initiatives across front page, CMS, personalization, community features, and distribution channels Key achievements: - Led complete redesign of 20 Minuten app & website, improving performance and user experience - Rolled out new editorial CMS for 150+ journalists, significantly improving workflow efficiency
Agile Implementation of a full fledged digital onboarding for Swiss Corporates clients