Manuel Schettler

MD | Sales, Marketing, Operations | B2B, B2B2C, B2C | Executive Board Member | Multi-Channel

Germany

About

C-level leader with focus on sales, marketing, operations and supply chain in the areas of e-commerce, direct sales, wholesale and retail. Hands-on. o P&L responsibility, leading large teams o B2B, B2B2C and B2C experience in FMCG, food, non-food and capital goods sectors o Cultural knowledge in Europe, North America and Asia o Multi-channel strategy development and implementation (online & offline business) o E-commerce and digital marketing o Key account management throughout the whole sales process o Category management and product portfolio management o Development and strategic realignment of business areas o Contract negotiation & account management o Supply Chain, Production, Strategic Purchasing, Merchandising, Technical Services and After-Sales o Due dilligence & post merger integration o Multilingual (English, German, French)

Experience

  • HOFMANNs (3 yrs 3 mos)
    • Managing Director | Chief Growth Officer
      Mar 2024 - Present · 2 yrs 5 mos

    • Chief Sales Officer
      May 2023 - Feb 2024 · 10 mos

  • Managing Director at HOFMANNs at Compass Group
    Mar 2024 - Present · 2 yrs 5 mos

  • Group CSMO at Pacovis Group
    Jun 2021 - Apr 2023 · 1 yr 11 mos

    Mission to take the triangle of sales, marketing and product management to the next level.

  • Business Unit Leader, Commercial Director / Member of the Executive Board at Lyreco Switzerland AG
    Jun 2016 - May 2021 · 5 yrs

    Head of business unit 'Coffee & Catering’ with approx. 130 employees: Key Account Management, Field Sales, Marketing, Customer Service, Operations & Technical Department (After-Sales). Strategic cooperation with Nespresso as part of an exclusive distribution agreement.

  • Director Sales & Marketing, Vice MD Switzerland at Lekkerland AG & Co. KG
    Jun 2014 - May 2016 · 2 yrs

    Head of sales and marketing and Deputy CEO of the Swiss business.