Barcelona, Catalonia, Spain
I’m an eCommerce & Digital leader with +10 years of experience driving growth across international fashion and lifestyle brands. My career has evolved from eCommerce operations and merchandising at Inditex, to leading commercial strategy for international franchise markets at Mango, and more recently driving digital transformation and P&L-focused growth across companies like TikTok and Tous. What defines my profile is the combination of commercial thinking and execution — I work across product, marketing and operations to deliver scalable and profitable growth, with a strong focus on performance, efficiency and EBITDA impact. I have extensive experience operating in multi-market environments and aligning different stakeholders to drive results, from corporate structures to partner-driven ecosystems. Particularly interested in roles where I can drive performance across complex, multi-brand or partner-driven environments.
Leading eCommerce strategy across key international markets, with a strong focus on profitability and performance. • Defined and executed international growth roadmap • Improved full-funnel performance (conversion, AOV, retention) • Drove data-led decision making across the business • Strengthened collaboration across marketing, product and operations
Led go-to-market strategy for fashion brands entering TikTok Shop across European markets. • Onboarded and scaled key fashion accounts • Contributed to the development of a social commerce model • Selected for international UK program to support market expansion • Bridged brand strategy with platform dynamics to maximize performance
Led digital and eCommerce strategy across multiple brands (Inglot, Ufesa, Floraqueen and others). • Defined eCommerce and omnichannel strategies • Built P&L frameworks, pricing and margin structures • Led digital transformation initiatives • Adapted strategies across different business models and sectors
Multi-brand watch & jewelry group launching digital channels (B2B & B2C). Led digital transformation across multiple brands. - Delivered end-to-end eCommerce launches across several brands - Aligned product, UX, content and commercial teams - Established digital foundation for scalable growth
Led merchandising strategy across international franchise markets. • Defined commercial strategy to optimize sell-through and stock efficiency • Managed relationships with international partners • Aligned sell-in and sell-out performance across markets • Balanced global strategy with local market dynamics