France
Reduce CAC. Improve LTV. Repeat. I've spent six years figuring out what that actually looks like in practice. Some of it as a founder, building a marketplace from zero. Some as an operator, running performance campaigns at scale or sitting in a Founders' Office. Some as a salesperson on the phone with customers who hadn't yet decided to buy. The titles changed. The job didn't: understand what the customer is trying to do, and remove what's in the way. I'm most interested in roles where commercial instinct, customer feedback and operator breadth all matter. Customer Success, Growth, Strategy, Chief of Staff. Paris or Madrid. Series A through D.
Joined the Founders' Office at Payflow (YC S21), a fintech scaling earned-wage access across Spain and LATAM, as a generalist operator working directly with the founding team across : 𝗠&𝗔 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆: Supported the founders in evaluating inbound acquisition interest from strategic acquirers and their investment banking advisors. Built valuation comparables, deal-structure analysis, and a strategic-options framework to inform the founders' response. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 & 𝗚𝗧𝗠 𝗵𝗶𝗿𝗶𝗻𝗴: Partnered with the founders and department leads on hiring across tech and commercial functions, including Customer Success Managers, engineers, and business hires. Owned sourcing strategy, candidate evaluation, and offer process. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗢𝗽𝘀 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Built the company's hiring and onboarding processes from the ground up. Designed the HRIS structure, centralized the employee database, and led a full audit of employee documentation to ensure compliance across Spanish and LATAM jurisdictions. 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗔𝗜 𝘁𝗼𝗼𝗹𝗶𝗻𝗴: Designed and shipped AI workflows that gave the founders real-time visibility into how cross-functional tasks were progressing across teams, reducing the founders' time spent on status-tracking and surfacing execution bottlenecks earlier.
Led performance marketing for a portfolio of fintech and consumer-app advertisers, owning client relationships end-to-end from campaign setup through retention and account expansion. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 & 𝗿𝗲𝘃𝗲𝗻𝘂𝗲: Managed 10+ enterprise advertisers across fintech and consumer apps, generating $500K+ in revenue across the book. Owned the full post-signature lifecycle: onboarding, campaign architecture, monthly business reviews, in-person QBRs, and renewal conversations. 𝗙𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁: Scaled an entertainment app to the #1 position in its category on the Google Play Store, achieving the highest install volume in its segment within the campaign window through coordinated UA, creative testing, and channel-mix optimization. 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Expanded existing accounts into new channels including SKAN, Apple Search Ads, CTV, programmatic DSPs, and affiliate networks, growing budget allocations by repositioning strategy around incremental lift. 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 & 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: Recovered multiple at-risk accounts by restructuring campaign approaches and rebuilding attribution clarity, maintaining high retention across the book through proactive engagement and on-site client visits. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗳𝘂𝗻𝗻𝗲𝗹: Ran continuous creative and audience testing across paid channels to drive down CAC and improve install-to-activation conversion. Used attribution and cohort data to inform budget reallocation between channels in monthly review cycles.
Performance and brand marketing at InMobi, one of the world's largest independent mobile advertising platforms. Worked across two phases: performance marketing for fintech and regulated verticals, followed by brand marketing for enterprise and government campaigns. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗽𝗵𝗮𝘀𝗲 𝟭): Led performance campaigns across the InMobi DSP and affiliate channels for a portfolio of global clients, multiple fintechs, and a book of betting and wagering advertisers across Australia and New Zealand. Focus on user acquisition, retention, and ROAS optimization across mobile-first audiences. 𝗕𝗿𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗽𝗵𝗮𝘀𝗲 𝟮): Transitioned to brand campaigns focused on reach, impressions, and audience targeting rather than direct response. Ran activations for event management clients and government public-awareness campaigns across health and civic causes, using InMobi's targeted-audience capabilities across ANZ. 𝗦𝗰𝗮𝗹𝗲: Managed campaigns spanning multi-million-dollar client investment across performance and brand books. Worked across regulated verticals (gambling, crypto, public sector) requiring tight compliance and stakeholder alignment with client legal and brand teams. 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗻𝗲𝗹 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Built fluency across the full marketing funnel, from CPI-driven performance acquisition to upper-funnel brand reach, learning to align channel strategy to client commercial objectives at each stage. Foundation for later account ownership and growth strategy work at Mobavenue and Payflow.
Inside sales and customer acquisition at Simplilearn, one of India's largest online professional certification platforms. Owned the full B2C sales cycle for working professionals exploring upskilling programs in tech, data, and digital marketing domains. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲: Engaged inbound and outbound leads through discovery calls, needs assessment, and consultative selling. Converted prospects into enrolled learners across mid-ticket certification programs. 𝗙𝘂𝗻𝗻𝗲𝗹 𝗳𝗹𝘂𝗲𝗻𝗰𝘆: Built early intuition for B2C conversion, objection handling, urgency creation, and post-sale onboarding. Foundation for later account-ownership and customer-success work in B2B contexts. 𝗖𝗥𝗠 & 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲: Managed daily pipeline through Salesforce/CRM tools, learning to prioritize lead quality over volume and to forecast against monthly quota.
An early-stage on-demand services marketplace operating in Bengaluru, India. Built the business from idea to concept owning end-to-end commercial and operational scope as part of the founding team. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 & 𝗚𝗧𝗠: Built the business model from scratch, including unit economics, pricing structure, vendor onboarding flows, and customer acquisition strategy for a marketplace. Ran early customer development interviews to validate willingness-to-pay and refine the service categories. 𝗧𝗲𝗮𝗺 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Hired and structured the founding team across operations, vendor management, and customer acquisition functions. Built the initial hiring playbook for a 10 person team. 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴: Led investor outreach and pitch development for seed capital, building the data room, financial model, and competitive positioning vs. incumbents in the services space. Took meetings with angels and early stage VC's. 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Owned cash flow analysis, runway planning, and burn-rate decisions during the operating phase, learning the discipline of capital allocation under tight constraints. 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: The startup wound down in 6 months after the team could not raise follow-on capital and the founder team disbanded to pursue other paths. The experience informed my decision to deepen commercial fundamentals through an MBA and to return to operating roles with stronger foundations in entrepreneurship.