New Delhi, Delhi, India
With extensive 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝐨𝐯𝐞𝐫 10 𝐲𝐞𝐚𝐫𝐬 across consumer technology and e-commerce organizations, I am a seasoned professional specializing in brand strategy, marketing strategy, and end-to-end Go-to-Market (GTM) strategy. My career is built on driving strategic growth and accelerating brand performance across digital commerce platforms, including 𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭, 𝐁𝐥𝐢𝐧𝐤𝐢𝐭, and 𝐙𝐞𝐩𝐭𝐨. I specialize in translating consumer insights into scalable growth strategies through cross-functional leadership and data-driven decision-making. My expertise spans 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 100𝐂𝐫+ 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨𝐬, leading integrated marketing campaigns, and driving full-funnel marketing initiatives. I drive business outcomes that align with strategic goals and deliver measurable results by leveraging advanced digital tools and platforms. 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬: ◆ 𝐂𝐨𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Brand Strategy, Growth Marketing, GTM Planning, Category Management, Campaign Execution. ◆ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Quick Commerce Strategy, Performance Marketing, Media Planning, Audience Growth. ◆ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Creator & Influencer Marketing, Brand Partnerships, Corporate Sponsorships, Live Commerce. ◆ 𝐃𝐚𝐭𝐚 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Consumer Insights, Advanced Excel, SQL, Power BI, Dashboard Reporting. 𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: ◆ 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 ₹100𝐂𝐫+ 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨: Owned the marketing strategy for a ₹100Cr+ monthly Consumer Electronics portfolio at Flipkart across full-funnel campaigns, digital media, and platform growth initiatives. ◆ 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐚𝐧𝐤 #2: Recognized across India for maintaining the highest Ads to Conversion Ratio (Ads/CV) at Flipkart (Sept 2023). ◆ 𝐅𝐥𝐚𝐠𝐬𝐡𝐢𝐩 𝐄𝐯𝐞𝐧𝐭 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Led marketing for major shopping events (including Big Billion Days 2024), improving brand recall by 30% through strategic media planning across pre-launch, peak, and sustenance phases. ◆ 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐆𝐌𝐕 𝐆𝐫𝐨𝐰𝐭𝐡: Drove full-funnel marketing for the Consumer Electronics category at Flipkart, resulting in a 15% YoY growth in Gross Merchandise Value (GMV). My mission is to translate business requirements and consumer insights into scalable growth strategies and marketing campaigns that deliver measurable business results and enhance overall platform efficiency. 📩 Reach me at: [email protected]
● Own the end-to-end growth and commercial strategy for the ₹12Cr monthly Wearables & Grooming business across top digital commerce channels including Amazon, Blinkit, and Zepto. ● Lead cross-functional GTM execution for new product launches, seamlessly aligning marketing, supply chain, cataloging, and product teams to maximize market impact and velocity. ● Architect conversion-focused promotional calendars, strategic pricing, and digital merchandising strategies to consistently improve discoverability, conversion rates, and category profitability
● Spearheaded the marketing strategy for a ₹100Cr+ monthly Consumer Electronics portfolio, driving full-funnel digital media and platform growth initiatives. ● Optimized customer journeys across the category, delivering a stellar 15% YoY growth in Gross Merchandise Value (GMV). ● Led end-to-end marketing for major marquee shopping events, including Big Billion Days 2024; achieved a 30% improvement in brand recall via structured pre-launch, peak, and sustenance media planning. ● Secured over ₹2.5Cr in brand sponsorships for Flipkart Cooling Days, generating a 10% revenue uplift. Driven 40M+ impressions and 3.5x engagement growth via innovative Live Commerce and audience-led campaigns, while reducing CAC by 15%.
● Collaborated with product, marketing, logistics, and operations to translate complex business requirements into platform user experience enhancements. ● Leveraged SQL and Figma to redesign bulk order flows and optimize kitchen preparation times (KPT), boosting platform efficiency by 15%
● Built, mentored, and led a high-performing 10-member growth marketing team, accelerating regional revenue growth by 75% within 8 months. ● Directed the North India city growth strategy, managing a ₹5Cr advertising portfolio focused on user acquisition, merchant growth, and platform visibility. ● Designed and deployed hyper-local marketing campaigns and demand drives, resulting in a 6% increase in monthly order volume and a 4% growth in new user acquisition.
● Managed and advised on a 25Cr+ investment portfolio for High-Net-Worth Individuals (HNIs) and institutional clients based on tailored market analysis.
● Secured ₹25L+ in Diwali corporate gifting deals for Mondelez Cadbury Glow by analyzing client data, identifying key companies, and pitching tailored gifting solutions. ● Led corporate meetings and distributor coordination, ensuring smooth procurement and delivery while enhancing client relationships and brand visibility.