Vietnam
Knowledge, Experience, and Passion drive unique Decision-making that achieves goals - a human edge that no AI can ever replicate. - Strategic Execution & Pragmatic Leadership: A seasoned leader with 18+ years of experience and a proven track record of managing 20B+ VND budgets. I transform complex business goals into high-performance growth through a profound conviction in collective success and execution excellence. - Next-Gen Enterprise Architect: Expert in aligning legacy ERP, CRM, and traditional BI systems with corporate visions. Seamlessly bridging the gap between infrastructure and innovation by architecting AI-driven solution suites and Conversational BI frameworks to unlock deep, scalable data intelligence. - Human-Centric Problem Solver: Combining analytical pragmatism with high-impact stakeholder management to empower cross-functional teams. Driven by a philosophy that unique human decision-making and passion are the ultimate edges that no AI can replicate.
Leveraging Systems Management thinking and AI-driven Digital Transformation to standardize content production models, successfully positioning the channel as an Enterprise-Grade Digital Asset on a global scale. - Proprietary Next-Gen BI & Data Governance Framework: Engineered and optimized Conversational BI models utilizing natural language queries to extract granular, deep insights from the platform database; custom-designed proprietary metrics and analytical formulas to diagnose channel health intelligence and formulate data-driven growth strategies. - Operations Standardization & Global Localization: Scaled a creative enterprise into a global-standard studio model with high-volume distribution capabilities, integrating 21 multi-language audio tracks, 11 closed caption (CC) frameworks, and 18 market-specific, tailored thumbnails. - High-Value Audience Optimization: Achieved strict cinematic specifications (4K 50fps, 32-bit float audio) to cultivate a premium audience profile, capturing over 66% viewership on Connected TVs & PCs, and securing over 70% penetration within the prime 25–34 demographic. Core Achievements (As of June 2026): Classified by YouTube as an Enterprise-Grade Cinematic Asset (the platform's highest digital asset classification), unlocking exclusive operational privileges reserved for Elite Global Creators. - Ads Reserved: Verified as "100% Brand Safe," enabling direct access to premium, reserved ad budgets from global Fortune 500 brands. - AutoDub (Tier 3): Deployed a platform-native AI system for automated, highly precise voice-dubbing across 20+ languages. - Localized Thumbnails: Unlocked unrestricted multilingual thumbnail variations, optimized dynamically for region-specific consumer behavior. - Advanced Security & Engagement Suite: Granted elite ecosystem tools including Ask Studio (Flash Extend tier), Likeness identity protection (Anti-Deepfake AI), and advanced Comment Linking privileges.
- Provided digital transformation consulting for multiple clients, including software blueprint design and BI solution development. - Designed reporting structures, BI datasets, and operational dashboards for decision-making. Built and managed cross-functional teams for BI/ETL/Reporting projects. - Developed and delivered Power BI curriculum for training programs such as PV Oil.
Led company-wide digital transformation, improving operational efficiency and enabling scalable business processes. - Designed and implemented 3 major internal platforms (HNet, HAgency, HMap), reducing processing time by 20% and improving listing verification accuracy by 80%. - Managed an operational budget of over 20 billion VND; led the recruitment and onboarding of key management positions. - Organized the 'Idea Festival' initiative, successfully integrating the top 3 user-voted features into the core system to maximize user adoption. - Implemented KPIs and OKRs; expanded workforce from 2 to 19 within two years. Improved interdepartmental workflows through process redesign and technology integration. - Directed 15+ internal Scrum projects, including planning, execution, evaluation and performance incentives programs.
Managed BI operations and data transformation to support enterprise decision-making. - Designed and managed Data Warehouse (DW) and ETL processes for accurate business Power BI reporting. Supported and deployed BI solutions for departments lacking existing Data Warehouses, specifically for the 'NguoiBanVang' subsidiary and the HR Training Department. - Fostered a data-driven culture by delivering Power BI training for 7 batches (200+ employees), enhancing self-service analytics. Officially certified as a 'PNJ Internal Trainer'. - Implemented enterprise-wide KPIs and reporting standards for Sales, Marketing, Supply Chain, Manufacturing, and HR. Led BI projects with external partners including Deloitte Vietnam and AINovation.
Led technical and functional teams to deliver BI and reporting solutions for large enterprises. - Managed OBIEE development for sales operations, promotions, claims, and inventory scenarios. - Managed real-time Gamification operations during active campaigns to provide live data analytics and progress tracking for game-based incentives. - Provided end-user training and adoption support for BI tools. - Led technical and functional teams to deliver BI and reporting solutions for major FMCG clients: Masan Consumer, Masan MEATLife, Masan Farm, Proconco. - Architected and engineered high-complexity Stored Procedures (1,000+ lines) in the Data Warehouse to handle advanced Promotion & Discount logic (Cash, Goods, and Hybrid claims) for Oracle EBS.