Hong Kong, Hong Kong SAR
30 years of experience in international semiconductor companies as applications engineering manager, business development manager, customer marketing manager and business manager. Widely exposure in Asia countries including ANZ, ASEAN, China, India South Korea and Taiwan. Specialties: - Price and margin management of semiconductor products - Business management in semiconductor industry - Business development in high-tech industry - FPGA design and design verification
- Manage USD 100M+ revenue for APAC and PRC regions - Be responsible for pricing and margin management of FPGA products and business management of customer-specific issues - Establish relationships with key customers and develop a solid understanding of the customers' end applications and market position - Prioritize and drive APAC and PRC customer issues to resolution with various Altera Business Divisions - Develop strategic and operation plans for industrial, medical, test, ASIC prototyping, military and consumer segments - Drive strategic partner solutions and new market development - Mentor for the new APAC business managers
- Manage USD 100M+ revenue for APAC and PRC regions - Be responsible for pricing and margin management of Intel PSG products and business management of customer-specific issues - Establish relationships with key customers and develop a solid understanding of the customers' end applications and market position - Prioritize and drive APAC and PRC customer issues to resolution with various Intel Business Units - Develop pricing strategy for new Intel PSG products - Develop strategic and operation plans for industrial, medical, test, ASIC prototyping, military and consumer segments - Drive strategic partner solutions and new market development - Global Business Management lead for Industrial and Embedded Vision segment - Global lead of Market Segment Volume Pricing
- Be responsible for pricing and margin management of Intel PSG products and business management of customer-specific issues - Establish relationships with key customers and develop a solid understanding of the customers' end applications and market position - Prioritize and drive APAC and PRC customer issues to resolution with Intel PSG Business Divisions - Develop strategic and operation plans for industrial and embedded vision segments - Drive strategic partner solutions and new market development
- Be responsible for pricing and margin management of FPGA and Enpirion Power products and business management of customer-specific issues - Establish relationships with key customers and develop a solid understanding of the customers' end applications and market position - Prioritize and drive APAC and PRC customer issues to resolution with the factory - Develop strategic plans for industrial market segment - Drive strategic partner solutions and new market development
- Conduct market-specified train-the-trainer class to the trainers of Xilinx APAC/Japan/PRC Authorized Training Partners - Provide market-specified trainings to Xilinx APAC sales team, distributors and customers - Provide consultation service to Xilinx APAC and PRC customers
- Execute and manage APAC and PRC marketing and business development programs for sales mobilization - Develop APAC and PRC business development strategy and programs for industrial, medical, broadcast, consumer market and new emerging markets to drive positive design pipeline trend - Lead worldwide cross functional teams to drive segment business growth and close deals - Provide intelligence in APAC and PRC market trend and requirement to factory - Drive new product launch and adoption in APAC and PRC market - Perform regional competitive analysis and provide feedback to factory - Provide customer product requirements to product planning team - Plan and manage the channel marketing demand creation budget - Manage marketing team of channel partners for distribution co-op programs - Drive ecosystem grooming with independent design house and partners - Provide product training in road shows, customer seminars and webcasts
- Manage application engineering team in Shenzhen to support APAC and PRC sales and marketing activities - Lead local and corporate reference design development projects - Develop local system level solutions for APAC and PRC market - Provide customer product requirement to marketing team for new product planning - Provide product training in road shows, customer seminars and webcasts