San Francisco Bay Area
Marketing strategist with 10+ years of experience driving demand generation, GTM, and channel marketing across high-growth SaaS and fintech companies. I’ve built and scaled programs that deliver full-funnel impact and accelerate revenue, spanning paid media, integrated campaigns, ABM, and partner-led GTM initiatives. I've led full-stack marketing teams, secured and deploying multi-million-dollar budgets through data-driven business cases and partnership with finance. I thrive at the intersection of data, messaging, integrated campaigns, and cross-functional collaboration. I’m passionate about turning complex product value into clear, compelling narratives that resonate with ICPs, build trust, and drive measurable growth.
GTM & channel marketing for Accountants/Fractional CFOs and HR Advisors at Rippling. Rippling is an all-in-one workforce management platform that unifies HR, IT, and finance operations. It helps businesses automate tasks like payroll, benefits, device management, and spend control from a single system. By connecting employee data across tools, Rippling reduces manual work and improves operational efficiency.
Owned end-to-end strategy across full funnel demand gen marketing including paid ads, field events, webinars and ABM. Managed a multi million dollar budget, a team of FTEs and vendors, and reported to the VP of Growth. Ascenda powers the growth of financial services brands, like American Express, Capital One, Brex, Robinhood, Ramp, HSBC, and merchants globally with premium rewards propositions that accelerate customer acquisition, increase usage, and drive retention. Its best-in-class customer engagement platform is simple to deploy and powered by a unique global network of premium content that unlocks exceptional end-user value.
Marketing Lead for Carta’s LLC business unit. Owned quarterly marketing strategy, monthly business reviews and aligned cross-functional teams to drive execution and measurable growth.
Supported Demand Gen Marketing for Carta’s Corporation business unit
Led Channel & Partner Marketing for Law firms and Technology Partners
•Drove customer acquisition and revenue growth by developing and deploying various marketing campaigns (e-mail, events, review sites, in-product, banner, API), ROI optimization, CPA pricing negotiation and new partner onboarding. •Increased MQLs and revenue via the partner channel by developing joint marketing strategy for large API partners and the full Affiliate Marketing Program (100+ small partners via Impact Radius)
•Increased revenue by leading partner co-marketing strategy that included launching new API integration, banner placement, events, and other marketing initiatives for personal, auto, student and mortgage loan partners •Managed the affiliate marketing program and co-marketing campaigns through Impact(Radius)