Belgium
• Re-Built in Pricing and market intelligence excel dashboard, with 80% optimisation and 95% automation. • High contribution in building ROI dashboard (95% automated) for promo evaluation on sales and profitability, with business and statistical approach. • Analysed internal P&L and Sell Out data to provide actionable insights, maximizing turnover, profit, and market share. • Supported Pricing, Promotions, and Trade Terms initiatives, collaborating with sales and marketing to drive market impact.
Brand: FINISH | Market: BENELUX • Owned monthly brand performance analysis and recommended action plans based on deep dive into master sell-in, sell-out data on Nielsen panels, with internal teams, to drive brand growth and improve market share • Analysed monthly Media ROI analysis to improve uplift in demand • POC for agencies for NPD/EPD and marketing communications (TVC, Coupons)
Business Analyst (outsource for Walmart US customer data science team) • Managed 10 data pipelines such as clickstream, store and online, user and customer pipelines which kept us updated with the Organisation’s progress in the retail world. • Calculated and analysed key performance indicators over various time granularities, also automated the analysis using python, xlxs-writer, PPT and optimized the codes by 25 %. • Provided 90% accurate observations and insights from their internal and competitors data, which helped in constant decision making to maintain their market position.
• Went through rigorous training as full-stack analyst, while working under multiple assignments to test our learnings. • Built a simulator to predict sales with 80% accuracy for products of a CPG company; analyzed 5 years of data of price changes, micro and macro-economic factors using different regression analysis & designed a Tableau dashboard (UI) for self and cross price elasticity with 95% accuracy.