Hanoi Capital Region
I work in B2B Sales and Business Development, with experience across sales, marketing, recruitment, partnerships, and market development. My current work focuses on developing B2B opportunities in Vietnam for an international music-tech licensing platform. I work with business clients across media, production, advertising, brand, and digital content sectors, covering outbound prospecting, client discovery, solution pitching, and proposal follow-up. Earlier in my career, I worked in marketing, e-commerce, retail channels, product launch, and freelance executive search. These experiences helped me build a practical understanding of customer acquisition, market entry, outreach, and commercial communication.
Represent Epidemic Sound in Vietnam through Viral Tunes Media, its exclusive reseller in Southeast Asia. Develop B2B opportunities in Vietnam for an international music-tech licensing platform, working with brands, broadcasters, production houses, agencies, and digital content businesses. - Build outbound pipeline through cold calls, email follow-ups, networking, and industry research. - Engage managers, founders, and CEOs to understand business needs, content workflows, and licensing concerns. - Present platform-based licensing solutions around copyright risk, workflow efficiency, enterprise usage, and long-term content needs. - Manage follow-ups, proposal discussions, and contract coordination with relevant stakeholders. - Adapt sales materials and pitch angles based on local market feedback.
I worked on product launch, cross-border marketing, and e-commerce operations for Japanese products in Vietnam and Southeast Asia. - Planned product launches, including market research, channel planning, sales forecast, and basic P&L thinking. - Worked with Japanese suppliers, engineers, and internal teams to align product requirements, logistics, and local execution. - Managed product assortment, promotions, merchandising standards, and customer support across online and offline channels.
I led the marketing and community team for a blockchain project, with a focus on product communication, user growth, and partner engagement. - Turned product updates and project messages into clear content for users, partners, and community members. - Represented the project in crypto and tech events, AMAs, and community sessions. - Built relationships with communities, partners, and ecosystem players to support project visibility and user growth.
I managed marketing activities across retail, dealer, e-commerce, and brand-shop channels for a home appliance brand in Vietnam. Managed an annual marketing budget of US$3M across Modern Trade, e-commerce, and brand-shop channels. - Worked with major retail chains, including MediaMart, DienmayXanh, and Pico, on product display, promotion execution, and in-store sales support. - Supported retail partnership discussions, commercial terms, promotion planning, and contract coordination. - Worked with sales teams and PG leaders to improve product knowledge, in-store execution, and brand presentation.
I worked with business clients and dealers to support product education, promotion planning, and commercial cooperation for beauty products. - Maintained regular contact with business clients to understand their needs, discuss pricing, and support product sell-through. - Planned activations, product education events, and promotional programs for dealers and business clients. - Used Facebook and Google advertising to attract qualified prospects and improve campaign cost efficiency.