Bavaria, Germany
Graduated in business and chemistry from TUM with international experiences in Canada and France. Interested in new consumer technologies, efficiency, product management, marketing, good books and passionate about cooking. curious, determined, resilient
Leading Sales Controlling, Data Management and Salesforce Platform and Operations teams.
- Responsible for growing overall revenue of Attract vertical – including all employer branding relevant products and services - Developed new strategy to grow revenue from 70m€ to 115m€ - Initiated marketing and sales campaigns to increase online and offline sales by increasing sales efficiency and nurturing of potential clients - Changed transactional product into subscription product --> 2x revenue to over 6m€ yearly and reducing OPEX significantly
- responsible for client facing product development (team, strategy, etc) - responsible for Acquisition Marketing (team, budget, performance, etc)
- Defining the strategy and roadmap for new customer acquisition - Leading performance marketing team - Part of management team - Budgeting, forecasting, scenario development for 7 digit marketing budget - Yearly creation of business plan for consumer business - MarTech evaluation - Hiring and team development
At Experteer, I was responsible for products in the B2C and B2B portfolio. There, I analysed markets and competitors, explored customers and their needs and problems, conceptualised solutions and made our service better. In close collaboration with designers and developers, I was also responsible for end-to-end execution of projects. These projects included - Leading creation of new mobile version of Experteer - Implementation of new CRM strategy and new CRM solution to enable a team of 12 people to more efficiently steer customer communication with significant impact on team efficiency, mail volume and revenue - small projects to increase value for paid customers and increase conversion rate - revamp of UX/UI of existing products
Working Student in the Market Research Departement - analyzing study results - designing studies - analysis of an online marketing campaign in Germany, Italy and China
- coordination of all articles published online and in the printed magazin - positioning of the magazin as an expert medium http://www.mtp-mehrwert.de/
- Responsible for the contact between MTP e.V. and other student organisations - coordination of different projects between German student organisations