Germany
"A passionate and innovation driven strategic leader who gets the best results out of his teams." I believe that leadership is all about behavior and attitude - not the position. I have demonstrated the ability to establish, grow, transform and lead both small and large global-spanning organizations. International experienced business leader with in depth knowledge in all aspects of branding, real estate and corporate security.
Project development, project consultancy and planning for all building projects of the BMW Group. Head of "Bits'n Bricks Innovators Lab" Establishment of an international planner-network, with special emphasis on innovative work-processes, building technologies and structures. Areas of innovation: Lean Management, Building Information Modeling, Modularization, Smart Building, Cradle-to-Cradle, Working Environments 4.0. Development of master plans, feasibility studies and building designs for automotive plants, company owned retail stores, office buildings and R&D centers. Main projects: new automotive plant “San Luis Potosi” in Mexico, engine plant in Shenyang China, expansion of the Spartanburg plant in the USA; Construction of the new BMW and MINI showrooms in Milan, Tokyo, Sidney and Manhattan; Renovation and expansion of the research and innovation center (FIZ) in Munich, motor research center in Steyr Austria and office buildings in Munich, Mountain View and Beijing.
Conceptual development of the communication/creative strategy for BMW NA Marketing as part of the “US Premium Strategy”. Relaunch of Corporate Design, Brand Design BMW and “Communication Directives” for product launches. Introduction of new national and regional advertising agencies and new creative work-process with regional sales and marketing managers. Development and execution guidance on creative concepts for BMW Car and SAV launches: M5, M3 Sport Package, 7Series facelift, 3Series, M6, X3, X5 and Motor Sports. “US Competence Campaign”, “US Premium Brand Campaign”. Development of targeted communication-campaigns for diversity target groups.
Realingment of the BMW Sales Literature. Realignment of the BMW Magazine. Realignment of BMW brand and product communications on the internet.