Petaluma, California, United States
➢ Authentic communicator. ➢ Data enthusiast. ➢ Marketing and content development professional. ➢ Two favorite questions: Why is this done like this? How do we make it better? Work Experience Areas: ➢ Written content development and photography ➢ Animal agriculture industry with a specialty in genetics ➢ Project management ➢ Event coordination and production ➢ Sales, including prospecting and market growth strategy ➢ Agritourism ➢ Direct from farm to consumer "farm-to-table" product management ➢ Website builds (Squarespace, Shopify) and social media
↠ Article and feature story writing ↠ Technical agriculture industry education content and articles ↠ Published in leading dairy industry publications (Progressive Dairymen, Cowsmo, Dairy Business East) ↠ Blog, web and social media content ↠ Natural light photography
↠ Support local agriculture enthusiasts in sharing their sustainability story ↠ Develop opportunities for eco-friendly farm management ↠ Advocate for local agriculture and carbon farming
↠ Cattle sourcing for all markets and goals ↠ Cattle and embryo sales for type, genetic index and production ↠ Elite portfolio of donor dams and globally exportable embryos
↠ Support dairy customers in developing strategic genetic plans to create profitable cows in their environment, facilities and milk market ↠ Facilitate genetic training and presentations for group and one-on-one sessions in the Western US, Mexico and Canada to communicate dairy genetic trends and strategic approaches ↠ Key account strategy and technical herd management software support (DC305, DHI Plus, PC Dart, Dairy Quest and VMS systems) ↠ Marketing and content generation for genetic and reproduction educational materials
↠ Globally supported genetic sales tools - including delivering training presentations, technically supporting on a dairy mating program and troubleshooting herd management software ↠ Strategic genetic planning and genomic testing for key accounts ↠ National sales manager for female genomic testing program