Los Angeles, California, United States
Let's make your brand iconic. Innovative Associate Creative Director of Copy with 12+ years of experience in ATL and BTL copywriting, experiential marketing, front-to-back content production, and brand development. Expert in executing copy and creative concepts based on client briefs with an excellent track record of delivering high-performance results, with a smile.
CLIENT: Sykes Plastic Surgery - I craft and edit copy for Beverly Hills facial plastic surgeon Jonathan Sykes as well as write blogs, select images and determine page layout, and oversee all copy for marketing, promotional posts, and main website. CLIENT: Potere - I develop the brand voice and tone for this upcoming aesthetics business, crafting decks and writing copy as we develop the visual identity of the brand and physical space. CLIENT: Newfound Wines - I crafted a full proposal deck for prospective investors in this highly rated wine brand and edited the letter to investors, working closely with the owners to tell the story and position Newfound as a brand worthy of a healthy investment.
• Led the copywriting team in developing experiential marketing and large-scale ad campaigns for clients such as Patrón, Grey Goose, and Corona as well as new clients such as Square, Unilever, and WNBA • Directly managed team of Copywriters • Regularly collaborated with Creative Directors, Designers, Brand Managers, Production Designers, and Business Leads • Led successful copy-focused BTL rebranding for Patrón, Bombay Sapphire, and Angel's Envy with excellent consumer testing and increased purchases • Presented our work to clients weekly, building strong relationships • Integrated the latest data in Decision Science to craft copy and creative that positively resonates with consumers and fulfills client goals
• Owned everything copy for this tech unicorn startup, including marketing, events, blogs, billboards, video scripts, paid social, and more • Shaped and preserved ClickUp's unique brand voice • Managed Associate Copywriters • Provided Art Direction to Designers, Motion Designers, and Illustrators • Collaborated closely with the VP of Creative, Design, Video Production, Sales, Strategy, and Social Media team • Wrote all public-facing copy from and by ClickUp CEO Zeb Evans • Crafted top-performing, SEO-driven editorial blog posts about the platform, neurodiversity, work-life, and time management