Rome, Latium, Italy
Since 2014, Dr. Marco Mancini holds the position of Head of the DIGITAL at BrainSigns, spin-off of Sapienza University of Rome known worldwide for the large number of scientific publications in the area of Neuromarketing and for Neuromarketing applications related to the business world. Since 2018, Dr. Mancini is Professor of Neuromarketing (Master Degree in Marketing) in the University of Bari UNIBA (see the Program). In recent years, Dr. Mancini has developed the research protocol adopted by the company for the websites and mobile apps testing by the use of EEG, Eye tracker, GSR and ECG integrated with advanced usability software. Dr. Mancini is one of the pioneers in Italy for the use of Virtual Reality in combination with Neuromarketing techniques, for the evaluation of products, packaging and environments. His experience is focused on the analysis of cognitive and emotional variables starting from biometric measures, in order to explore the perceptions of individuals and provide to the clients original "insights" that can not be obtained through traditional research methods. Dr. Mancini has worked in several neuromarketing researches in the Digital area (websites, apps and virtual reality), in the customer experience area and in the advertising area on behalf of large companies such as TIM, BNL, UNHCR, Poste Italiane and Ferrovie dello Stato. Dr. Mancini is co-author of some scientific papers published by BrainSigns on national and international scientific journals. Dr. Mancini has extensive experience in the field of web design, graphic design, SEO, web marketing, web analytics and handle the online promotion of BrainSigns in the national and international scene. Learn more: http://mancinimarco.com
Activities in BrainSigns from 2014: • Web Usability Evaluation (Website & Mobile App) through the use of advanced usability software and the analysis of the brain response • Eye tracking Specialist (recording and analysis activity) at research centers in Rome and Milan, for clients such as: TIM, POSTE ITALIANE, FERROVIE DELLO STATO, SCHAR, LOACKER, SISAL. • EEG, ECG, GSR (laboratory recording and analysis activities) • Responsible for the development of the new research area: "Virtual Reality and Neuroscience" (HTC Vive, Unity, Gear 360) • Digital Marketing (Web analytics, online advertising, Social Media, email marketing) • Development of the participants recruitment platform for the BrainSigns studies (recruitment system) • Development of the new BrainSigns website (Webmaster at brainsigns.com) • Development of the "Bs Visual Player", a system through which it is possible to view the neurophysiological indicators second by second during the flow of advertising in tests, to which the user's ocular tracings are superimposed (eg https://youtu.be/Bg29fHSyRI8 ? t = 1m21s) • Project manager of the research project "Virtual Reality and emotion" • Project manager of the "Mobile Advertising" research project • Project manager of the research project "E-commerce & Brain" • Development of interactive prototypes in Axure for studies commissioned by customers • Preparation of stimuli in testing with software such as Adobe Premier, Adobe After Effect, Adobe Illustrator, Adobe Dreamweaver. • Responsible for the development of the new research area: "Website, App & Social Media" (integration of neurometrics with adavanced usability software) • Video production & editing of more than 20 videos, few examples: o NeuroMarketing: https://www.youtube.com/watch?v=Ew0Thf1J4tY&t o Why Human Factors: https://www.youtube.com/watch?v=cxztnIsLPw0 o Virtual Museum: https://www.youtube.com/watch?v=NYfakIZ8XDk&t=7s • Check other sections for scientific publications
Digital Marketing, Psychology, Consumer Neuroscience Find more at: http://www.mancinimarco.com/en/ Copyright © Mancini Marco
Main activities and responsibilities: • Data analysis • Test psychodiagnostic significance to the coroner • Test of deterioration or intellectual development • Psychological interview • Definition of the psycho-social risk codes • Remediation activities problematic items detected • Evaluation and analysis of occupational stress • Listening Machine • Counseling uncomfortable • Lab anti - bullying Employer’s name and locality: Enzo Cordaro (chair of the Department of Industrial and Organizational Psychology and Mobbing ) – ASL ROMA D, Via di Casal Bernocchi 73, 00125, Roma, RM