Lahore, Punjab, Pakistan
Determined, hardworking and detail oriented person, always trying to reach highest standard possible at any given task, graduated in Media & communication. With my experience in developing and implementing digital marketing strategies, I have a deep understanding of how to effectively leverage various marketing channels to reach target audiences and drive conversions. Whether it's crafting compelling blog posts, designing effective social media content, or executing targeted email marketing campaigns, I have the skills and knowledge needed to achieve success. I enjoy working in collaborative environment where I can learn new dynamics of work. I want to take new challenges in my career to discover new possibilities and explore further in my field.
- Supported delivery of ESG and Change Management projects across multiple client engagements - Developed sustainability report narratives and designed client-facing status updates - Created change communication and digital collaterals to support stakeholder engagement - Managed content updates and structure for Innova’s ESG platform (STEP) - Executed email marketing and automation campaigns using Kajabi - Managed brand-aligned content across digital platforms
- Responsible for creating social media content - Creating social media campaigns - Managing company's social media platforms (Instagram, Facebook, Twitter, TikTok etc) - Assisting with other digital marketing initiatives - Generating new leads from social media platforms
- Implementing lead generation campaigns - Create consistent content for all social media platforms of company's - Blog's writing for company's website - Maintaining leads and clients in HubSpot CRM platform and setting up campaigns - Meeting and coordination with clients
- Coordination with Advertising Agencies - Making new marketing strategies - Analysis of Marketing performance
- Learning about production of program - Designing content for an infotainment program - Coordination with Guests