Riyadh, Saudi Arabia
I am a results-oriented Digital Marketing Manager with a passion for driving business growth through data-driven strategies. With 9 years of experience in the industry, I have successfully managed and executed digital marketing campaigns across various channels, including SEO, SEM, social media, and content marketing.
Collaborate with internal and external partners to develop and execute a digital marketing strategy aligned with company objectives. Oversee the execution of the digital marketing strategy by working closely with internal teams and creating project plans to maintain strategic focus. Lead and develop the team by tracking performance metrics, providing guidance, addressing challenges, and offering feedback to meet goals. Coordinate and execute various marketing initiatives and campaigns across departments to align with overall business goals.
• Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions. • Manage the production of marketing communications and promotional materials in line with brand guidelines including writing, editing and proofreading copy, briefing and directing designers, copywriters and printers. • Develop suitable campaign briefing documents for partners such as designers and copywriters. • Promote adherence to brand guidelines; police, format and print branded documents prepared by non-marketing colleagues.
• Manage the strategic digital planning process for a number of the firm’s specialist teams, creating draft marketing plans and budgets aligned to firmwide strategy. • Manage digital campaigns from initial planning through to execution, using the most relevant tools and channels. • Review and audit the firm’s website. Scope out and create a development plan to improve functionality and client experience, manage a content strategy aligned to business plan deliverables. • Analyse web, social media and SEO statistics and make strategic recommendations for improvement.
Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns